Essays on Management Analysis of a Technology Company - Apple Inc Case Study

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The paper "Management Analysis of a Technology Company - Apple Inc" is a great example of a management case study.   Management plays an integral role in steering a company towards a path of success by strategically choosing options that should be pursued within the context of macro-environment, competitiveness within the industry and internal factors as argued by Thomson & Martin (2010). Companies which engage in management process such as strategic management have been found to outperform those that do not according to Alkhafaji (2003, p. 3). One way to learn from various firms and the strategic choices they have employed over time so as to drive their success is to conduct management analysis.

Additionally, management analysis can pinpoint the weaknesses in the approach taken by various leaderships during their tenures. The aim of this paper is to conduct a management analysis of a technology company. By utilising the case example of Apple Inc. , the paper discourse analyses five important parameters so as to highlight the management at Apple. 2.0 Apple Company Apple Company was founded on 1 April 1976 when Steven Wozniak and Steven Jobs launched the first computer known as Apple I.

However, the business did not pick up well until 1977 when they launched Apple II which resulted into exponential purchase followed by the launch of Apple Disk II in 1978 & Apple III in 1980 (Apple, 2014a). Despite these later challenges, the firm superseded their expectation as at the inception their goal was to grow by $ 500 million according to Iliev, et al, (2004, p. 11). From 1993 through to 1996 the firm went under a turbulent period under the leadership of Spindler and Di Amelio as argued by Apple (2014b).

1997 marked Jobs second stint at the firm and he immediately inculcated new changes in corporate strategies that breathed new lease of life in Apple (Apple, 2014c). Presently, the firm is engaged in designing, manufacture and marketing of personal computers. They equally produce digital music players under the brand of iPod, Tv, Smartphones under the brand of iPhone and Tabled under the brand of iPad as stated by Richey (2008, p. 3); (see appendix 1). In 2012, the total revenue & 156, 508 (m) and in 2013 the firm realised $ 170, 910 (m) revenue (NASDAQ, 2014; see appendix 2).

In terms of the global market share especially Smartphone, Gartner (2013) notes that in the third quarter of 2013, Apple accounted for 12%. This was 2% less as compared to 2012 which they accounted for 14%. During the same period, Samsung was the market leader accounting for 32%. While in terms of percentage there was no decline in terms of absolute value as in the same period Apple sold more than 30 million as compared to 2012 (see appendix 3).

However, Whitney (2014) observes that in terms of the smartphone OS Apple ranked third in Germany, Great Britain, China and the USA (see appendix 4). 3.0 Research, analysis and discussion of sustainability-related strategies and issues 3.1 Role of organisational behaviour at Apple Inc. Organisational behaviour aims at analysing how individuals operate at the workplace as stated by McGinnis (2006, p. 38-39). Kaifi & Noori (2011) indicates that organisational behaviour presents a platform where managers can recognise, explain and finally to develop the attitudes and behaviours of people (p. 89).

According to Locke (2009); Knights & Willmott (2007); Kreitner, Kinicki & Buelens (2001) organisational behaviour domain is applicable in areas such management of people; management of individuals; making decisions & managing social processes; managing organisational processes and managing culture change in the organisation.



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