The paper " Apple’ s Macro Environment" is a good example of a case study on marketing. The iPhone 3 GS which was introduced by Apple Company in 2009 is the most powerful and the fastest iPhone from this company. Its performance is high, and it has a better battery that stays for long. Considering other features like a camera, it contains a camera that is of a high-quality megapixel. In addition, it also has a video recording that is easy to use and a voice control feature that is hands-free.
With this phone, one can send photos and videos by email or even post them to YouTube. The iPhone also possesses an inbuilt GPS that gives coordinates of your current location once it is aligned with a map. For users who are visually impaired, iPhone 3 GS has a VoiceOver screen reader feature that allows users to use voice to access information from the iPhone. For instance, one can direct the iPhone to play internally stored songs. It also offers safari which is an advanced mobile web browser. Other features include cut, copy and paste almost in all its applications he is in addition to a landscape keyboard Introduction Apple Company was founded by Wozniak Steve, Jobs Steve, and Wayne Ronald.
This company started as a computer maker in the city of London, but has expanded in the last thirty years to other cities around the world, and also in product differentiation, including the manufacture of electronic goods (Hunter & Westerman, 2007). It was initially known as Apple Computer Inc but has since changed to Apple Inc. Apple Company is considered to be an American international company that manufactures computer software products and consumer electronics (Lara, 2008).
The company was known in the computer field for its iPhone, iPod, and Macintosh computers. Software produced by Apple Company includes iTunes media browser, iLife multimedia, and Mac OS X. Market Situation The introduction of the iPhone 3 GS has won the hearts of many consumers especially the ones ready to embrace change and versatility in the mobile industry. It mainly commands great market share in consumers who value the technology used in its manufacture (Pine & Davis, 1999).
The high price for the iPhone has been out of the range for many consumers but this has not stopped those who value quality from acquiring this product. It is believed that the iPhone will become more popular as its price drops with time. The demand for iPhone 3 GS has been great in the world prompting the need for the company to produce enough to cater to the global market. Apple’ s iPhone 3 GS Market Share The introduction of iPod into the world market was a milestone for the Apple Company.
Following the launch, Apple’ s share value has since increased with 2500% from $7 to $180 per individual share. As of July 2008, the Apple stock market capitalization was $160 billion. A total of 17.5 million iPhones had been sold as of December 2008. Out of these, 11.4 million were 3G iPhones.