The paper “ Arthritis & Osteoporosis WA Seeking Government Support in Creating Logistics That Ensure Information Dissemination in Western Australia” is a forceful variant of case study on marketing. The vision of Arthritis & Osteoporosis WA is to make sure there is a reduction in the disabling effects and incidence of arthritis, osteoporosis as well as other related conditions in the people of Western Australia. The Western Australia Arthritis & Rheumatism Foundation (WAARF) was commissioned in 1972 in the month of October is a non-governmental organization. Its main goals were education, care, and research.
Successful capital fundraising appeal helped the organization to open its own Resource Center in the year 1994. Osteoporosis robs people of bone density making bones to be very fragile and easily broken. Close to 2.2 million Australians are suffering from Osteoporosis (Kandol, 2005). It is estimated that every six to five minutes, a person is admitted to a hospital facility having Osteoporotic fracture. Arthritis refers to over one hundred diseases that affect connective tissues, joints, and the musculoskeletal system. Arthritis affects people from any background regardless of lifestyle or age.
Common symptoms that have been linked to arthritis include reduced movement of a joint or stiffness, inflammation, swelling in joints, and pain. Types of arthritis that are commonly identified include Juvenile Idiopathic Arthritis, Osteoarthritis (OA), Rheumatoid, and gout. Related conditions involve joints and muscles such as fibromyalgia, and lupus. There is no clear cause that has been linked to arthritis but it affects the capacity of a person to carry out his normal duties. In most cases, arthritis is trivialized since it is not a life-threatening disease. In some juvenile cases the disease can be fatal (Latinis, 2004).
The disease is a nuisance to many people and it makes anyone not enjoy a quality life. The economy of Australia is adversely affected as many people take sick leave in order to attend to arthritis cases. Inasmuch as it is not life-threatening, it distracts people from maximizing their potential in life and engaging in gainful economic activities. Environmental analysis Stakeholders: primary and secondaryThe patients suffering from arthritis and osteoporosis are the primary stakeholders who are interested in the cure of the ailment. Many people suffer silently since they consider arthritis as part of growing older and there are no means of intervention.
Proper management and education can immensely improve the enjoyment and quality of life. Donors are important in sustaining the programs that are offered by the organization. Arthritis & Osteoporosis WA is a non-governmental organization that depends on funding from donors. There was fundraising that was held in order to the official center of the organization to be built. Without the cooperation and support of donors, the organization activities would have grounded to a halt.
Doctors are important stakeholders since they take part in the diagnosis of different causes of arthritis an even recommend support services from the organization. The government acts the role of patronage and giving guidance on the operation of the organization. Competitors: direct and indirectThis is a charitable organization, that is, not-for-profit organization that is not in competition with anyone. It focuses on improving the quality of lives of people in Western Australia through funding from good wishers. It does not target to gain profit from its activities. Consequently, the organization has neither direct nor indirect competitors.
The organization has the objective of reducing the incidence and disabling impact of arthritis, osteoporosis and other related ailments within people found in Western Australia. In every five Australians, there is one who has crippling pain of arthritis. It is not easy for a non-governmental firm to raise funds and there is a lot of competition (Weissman, 2009). Many firms are seeking funds from various charitable programs from donors. The donors have to choose from the non-governmental organizations and decide which one to support.
Attracting the required funds to the organization is not an easy task and maximum professionalism has to be employed. There is very little support from the government in terms of funding.