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The paper “ Global from the Start - the Characteristics of Born-Global Firms in the Technology Sector by Tanew” is a thrilling variant of the article on business. Born-global firms are smaller firms with intentions of exploiting the global markets. There are several activities within international markets compared to the local one. Most of these firms are considerably smaller with small financial and resource base of competing sustainably. Most people managing born-global firms view international markets as important of ensuring the business succeeds from such entrepreneurial orientation. Moreover, such firms majorly operate technology-related activities, which make them present across several industries.

With much competition in the global markets, most firms focus on marketing strategies that would guarantee differentiation in their products. Most born-global firms tend to enjoy dominance due to the quality of the services they offer. The articles the study reveals that the only way of managing the rising needs of the customers, most firms leverage their activities on ICT. Sometimes utilizing local distribution methods might not be suitable for the global market. Hence, most born-global firms integrate other intermediaries to ensure the effectiveness of the applied distribution method (Tanev,   2012, 7).

Most born-global firms operate within the technology industry. Most firms engage in international trade due to limited markets within the native countries and positive taste and preference for such products and services on a global scale. Creating a business ecosystem should be the aim of any born-global. However, attaining such objectives might not be easy considering the changing tastes and preferences of the consumers. SummaryThe article provided insight into the firms that are born global. Such firms globalize rapidly from birth without preceding long-term internationalization period.

Most researches established that most firms are currently reaching international levels within a short period. When businesses expand their operations on a larger scale to increase the demand for their products and services, they tend to enjoy the benefits associated with such and cheaper input costs.

References

Andersson, S., & Evangelista, F. 1994. The entrepreneur in the Born Global firm in Australia and Sweden. Journal of Small Business and Enterprise Development, 13(4), 642 - 659.

Coviello, N. C., McDougall, P. P., & Oviatt, B. M. 2011. The emergence, advance and future of international entrepreneurship research — An introduction to the special forum. Journal of Business Venturing, 26(6), 625–631.

Dow, D., & Melbourne Business School. 2005. Do born global firms represent a truly distinct type of organisation? Melbourne: Melbourne Business School.

Holtbrugge, D., & Wessely, B. 2009. Initiating forces and success factors of born global firms. European Journal of International Management, 12(5), 112-119.

Tanev, S. 2012. Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector. Technology Innovation Management Review, 5-8.

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