The paper "Infosys Consulting Company Success Factors " is a perfect example of a marketing case study. Infosys Consulting Company decided to put in place measures to improve on its productivity. The measures were important in ensuring that the company is able to achieve its growth and development. A unique model of business and information technology was created by the company in order to ensure that its operations are efficient. The process of business implementation was efficient and it reduced the time taken to carry out some of the operations. Improving the brand of the company is also an important aspect that attracts customers to the company.
On the other hand, the company ensured that the problems were identified before the solutions were put in place. This was for the purposes of ensuring that it does not waste funds during the process of improving its operations. The strategic success factors for the company were that were put in place played an essential role in improving its operations. This also contributed to the success that was witnessed by the company.
The business models that have been put in place by the organization determine its ability to ensure that it meets its goals and objectives (Jaakkola, et al, 2012). The paper thus discusses the strategic success factors of the company and how it contributed to improved performances. Critical success factors of the company Shortening the lifecycle of solution design to implementation is one of the success factors that impacted positively on the organization. Through the use of this concept, the implementation of the technology for the purposes of making improvements was enabled. Looking at process requirements as opposed to the functional requirements was important to the company through the use of the concept.
The concept is important in ensuring that the customers benefit from the services of the company (Snehota, et al, 2012). This is through the creation of value which is beneficial to the customers. The use of the concept enabled the organization to impact positively on the organization through every change that it makes. During the design and configuration process, the operations could be carried out on a real-time basis. This impacted positively on the operations of the company and hence improving on its performance.
The organization structure of the company is also an important concept that determines its success. The company ensured that the culture of the company is unique. Maintaining a sense of humility is also an important aspect that was enhanced by developing a unique culture. A unique culture plays an essential role in differentiating the products and services of the company from the competitors. The company ensured that it had eliminated all the forms of arrogance in its organizational culture.
This was for the purposes of ensuring that it gains the confidence of the customers. Unique business culture is also an important marketing tool for the organization which attracts the clients (Corsaro, 2011). The cost reduction measures also played an important role in the business in terms of ensuring that it offers the clients services at a lower cost. The company initially described the model as a killer to the business. This is because of the negative impacts that the cost reduction has on the revenues of the organization. Through the use of this model, the company was able to reduce the cost per hour for offering the consultancy services to the customers.
The low costs enabled the company to invest the money they could have used on the other activities. This model was a critical success factor for the organization as it increased the number of customers who visited the company for consultancy services. The cost reduction measures have a positive impact on the company as it leads to the attraction of more clients (Neubert, et al, 2013). This is thus important in ensuring that the company gains a competitive advantage in the market.
The competitive advantage of the company due to low costing strategy ensures that it attracts more customers and maintains the existing customers. The cost reduction strategy has impacts on the entire industry. This is because it affects the abilities of the people to invest in ion the industry. Offering services at lower costs also affect the profitability of the organization. However, this is beneficial to the organization in the long term. Attracting and retaining customers is important in gaining their trust and hence impacting positively on customer loyalty (Johannessen, 2010).
List of References
Jaakkola, E, et al, 2012, Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process, Industrial Marketing Management, 41(1), 15–26.
Snehota, I, et al, 2012, Roles of actors in combining resources into complex solutions, Journal of Business Research, 65(2), 139–150.
Corsaro, D, 2011, Alignment and misalignment in business relationships, Industrial Marketing Management, 40(6), 1042–1054.
Neubert, G, et al, 2013, A service science framework to enhance value creation in service innovation projects, An RFID case study. International Journal of Production Economics, 141(2), 440–451.
Johannessen, J, 2010, The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy, International Journal of Information Management, 30(6), 502–511.
Zheng, K, 2006, Innovation, imitation, and new product performance: The case of China, Industrial Marketing Management, 35(3), 394–402.
Li, J, 2008, Product innovation in emerging market-based international joint ventures: An organizational ecology perspective, Journal of International Business Studies, 39(7), 1114–1132.
Young, L, 2002, On cooperating firms, relations and networks, Journal of Business Research, 55(2), 123–132.
Ghobadian, A, 2005, Innovation in SMEs: The impact of strategic orientation and environmental perceptions, International Journal of Productivity and Performance Management, 54(1/2), 81–97.