The paper "Important Factors in the Marketing of Kiwi Experience" is a great example of a marketing case study. Kiwi Experience is a leading company in tourism, offering a wide variety of services to tourists visiting New Zealand. The exquisite services they offer are not the only reason for their reputable name, but the marketing of their services as well. In marketing, there are many considerations that they put into account to achieve consumer confidence fully. This is done by assessing the consumer’ s perception of the product to align with what they desire in a product. Product time availability: is an important factor in the marketing of Kiwi Experience.
With an allowance of up to twelve months, the company assures the consumer that the maximum duration of time is available even when the client faces an unexpected event limiting them from going for the excursion. This is unlike plane tickets where it expires in a short time after booking. Products financial viability: Kiwi Experience has different pass categories for their clients. This is done with careful deliberations and considering the financial capability of their target clients.
In marketing, they offer these categories so that a client may analyze the best offers that are in line with the financial resources at hand. Product safety. The wellness of the consumer is supremely important to the company. Expeditions are at times dangerous to the tourists and the people might go to places where they could be unsafe. At Kiwi, they guarantee their clients that each place they go to, to a competent and knowledgeable guide is present to show them the way to reduce the accident probabilities or any unfortunate events.
This, in turn, boosts consumer confidence in the well-being of their state during the expedition. Product fulfillment. Expeditions are meant to be fun and stress-free. When marketing the product, Kiwi Experience makes it clear their number one priority is to satisfy the tourist’ s fun needs. They also put out that they do not condone any people that are boring who will make others gloomy. The possibility of distraction from children is also not allowed thus they put out their desired age brackets. Disruptive people are also warned of measures that are taken when they do not coexist with others peacefully.
Marketing this product consideration allows a potential consumer to see that the expedition with the company is worthwhile with the satisfaction of the desires.
ReferencesFanning, S. (2014). Marketing 2014 e-text.