The paper “ Assessment of Brambles' Current Dominant Commitment to Sustainability” is a spectacular variant of the case study on management. Brambles Limited is a leading company in the field of logistics and supply chain management with operations in approximately 60 countries worldwide. The company’ s leading operations are in Western Europe and North America while Sydney, Australia houses its headquarters and her primary brands include IFCO and CHEP. Brambles boast of enhanced performance by providing transportation services for goods through the supply chains of customers in a manner that is efficient, sustainable, and safe.
By providing reusable unit-load equipment including containers, crates, and pallets for use by multiple agents along the supply chain, Brambles, effectively contributes to its sustainable business model. The main goods transported via Bramble's supply system include groceries, food, medical supplies, as well as personal care products. According to the 2016 sustainability report, Brambles had 14,500 employees, 550 million crates, pallets, as well as containers, and a network of 850 service delivery centers (Brambles Limited, 2017.). Sustainability of organizations occurs when the organization undertakes activities that have the capacity to extend their socially useful lives.
Moreover, such activities should also enhance the ability of the planet in maintaining, and renewing the biosphere’ s viability while protecting life. In addition, the organizations should build the capacity of the society to sustain herself, and solve her major challenges. Finally, organizations must decently maintain the welfare of both future and present generations (Benn, Dunphy, & Griffiths, 2014). According to Benn, Dunphy and Griffiths phase model of sustainability, organizations go through six phases before achieving sustainability. These include rejection, non-responsiveness, compliance, efficiency, strategic proactivity, and sustaining the corporation.
An assessment of Bramble Limited using the sustaining corporate checklist confirms the company’ s realignment of its business model to enhance sustainability. Over the past years, this enabled the company to realize tremendous growth with enhanced performance evidenced by the annual reports on the company’ s website.
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