Essays for “Assignment”

The Concepts and Principles of Marketing in a Business Environment
The paper "The Concepts and Principles of Marketing in a Business Environment" is a wonderful example of an assignment on marketing. Marketing is an integral process in the operations of the firm since it offers an inter-phase between the firm and consumers/ market and firm and competitors and firm & the macro-environment.…
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Buyer, Consumer Behavior, and Brand Performance

The paper "Buyer, Consumer Behavior, and Brand Performance" is a worthy example of a marketing assignment.

For the Brand Corn Flakes

Market share (%) = (Sales of Corn Flakes/ Total sales of the product category) *100

= (117/318)*100

=37

It indicates Corn Flakes’ brand size is 37%; it is the proportion of total sales of this brand.

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The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers
The paper “The Social Psychology of Consumer Behaviour - Myths about Selling, Persuading Buyers" is a forceful example of an assignment on marketing. These are generally the four myths about selling: salespeople are being replaced by new technologies, a salesperson should never take no for an answer, a good salesperson can sell any product or service to anyone, and salespeople are born, not made.…
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Choosing Brand Elements to Build Brand Equity
The paper "Choosing Brand Elements to Build Brand Equity" is a wonderful example of an assignment on marketing. This week's lectures deal with Choosing Brand Elements to Build Brand Equity and Designing Marketing Programs to Build Brand Equity. The purpose is to provide a comprehensive idea regarding the process of introducing a product to the verge of distribution.…
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Brand Marketing of the Nivea
The paper "Brand Marketing of the Nivea" is a wonderful example of an assignment on marketing. What are the brand image and sources of equity for the Nivea brand? Lee, Lee, and Wu (2009) define a brand image as a brand’s perception as reflected by brand association embedded in the consumer’s memory. These associations refer to any brand feature within the user’s memory.…
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Business-to-Business and Business-to-Consumer Types of E-Commerce
The paper "Business-to-Business and Business-to-Consumer Types of E-Commerce" is a worthy example of a term paper on e-commerce. Business-to-business (B2B) describes commercial transactions involving two or more businesses. An example is a transaction between a manufacturer and a wholesaler. B2B commerce involves a broad range of transactions involving companies.…
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Offered Solutions to the Problems Raised to Turn the Frustrated Customer to Become a Loyal Customer
The paper “Offered Solutions to the Problems Raised to Turn the Frustrated Customer to Become a Loyal Customer" is a breathtaking example of an assignment on marketing. This paper is about the summary of the literature used that supports the solutions and compensation references with regards to the letter of complaint filed by a passenger of Virgin Atlantic Airways.…
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How E-Marketing Is Beneficial
The paper "How E-Marketing Is Beneficial" is a wonderful example of an assignment on marketing. The website's evaluation was conducted with the main aim of establishing whether they meet the requirements for their respective classes of E-commerce. The evaluation found that the Marketo website is of acceptable standards and meets the basic standards for a B2B website and seems very professional.…
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The Internet Marketing of an Online Game Development Company
The paper "The Internet Marketing of an Online Game Development Company" is a wonderful example of a term paper on marketing. The orientation of people towards the online gaming industry and using it as a portal to develop an interface with the customer by providing them the situation which they will face in the real life will ensure that customer experience enhances.…
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Australian Outback - Analysis of the Services Using the 7 Ps of Service Marketing and Customer Service Component of the Business
The paper “Australian Outback - Analysis of the Services Using the 7 Ps of Service Marketing and Customer Service Component of the Business" is a persuading example of a case study on marketing. In the business world today, there is great emphasis on the quality of service a company or rather any business offers. …
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How Preferred Brands Relate to Different Types of Self-Concepts
The paper "How Preferred Brands Relate to Different Types of Self-Concepts" is an amazing example of an assignment on marketing. My favorite brands are TAG HEUER and HUGO BOSS. TAG HEUER range of products includes luxury wristwatches, chronographs, glasses, eyewear, fashion accessories, and cell phones.…
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The Purpose of the Organisational Behaviour
The paper "The Purpose of the Organisational Behaviour" is a wonderful example of an assignment on management. As the paper outlines, organizational behaviors involve the way people i.e. individuals and groups apply their knowledge in solving the problems and even taking up the opportunities that underlie on the way.…
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TOWS Matrix in Understanding the Strategic Options of Companies
The paper "TOWS Matrix in Understanding the Strategic Options of Companies" is an outstanding example of an assignment on business. It is apparent that in the past, most firms classify their strengths and weaknesses, and threats and opportunities in the external environment. However, what is frequently disregarded is that mixing these aspects may necessitate unique strategic choices.…
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Major Decision Making
The paper "Major Decision Making" is a wonderful example of an assignment on marketing. This paper demonstrates the formulation of a decision matrix and the application of the compensatory rule in making the final decision. It commences with the decision matrix and goes ahead to show how three individuals: Mathew, Mary, and Peter, apply it to make individual choices.…
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Role of Marketing Communications
The paper "Role of Marketing Communications" is a good example of an assignment on marketing. Marketing communication is a management process that an organization uses to engage with different audiences it has. When an organization understands the communications environment of an audience well it can be able to provide messages to the various groups of stakeholders.…
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Strategic Sales and Sales Management
The paper "Strategic Sales and Sales Management" is a worthy example of a marketing assignment. A sales manager has greater responsibilities than a sales representative. Sales management requires leadership capabilities. Having no prior experience in management, the new post of a sales manager may present various hurdles that may affect performance but with time and training can be overcome.…
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Marketing Strategy and Management
The paper "Marketing Strategy and Management" is a worthy example of an assignment on marketing. Indeed, with “equity worth NZ$67 million, an annual turnover NZ$39 million, an after-tax surplus of NZ$11 million, and considered as the most profitable trust in New Zealand”, one cannot doubt that the ILT is a success story.…
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Travel Plans and Market Segmentation

The paper "Travel Plans and Market Segmentation" is a wonderful example of an assignment on tourism. Day one (30th August 2012) - Arrive at the Marco Polo airport in Mestre city just outside Venice city at 11:00 am on Thursday. At 12:00 am, a taxi from Marco Polo airport to Venice city will be available to take you to the Hotel Venice Villa Dori. 

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Customer Commitment and Emotions
The paper "Customer Commitment and Emotions" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that customers are the pillars of any organization (Gupta and Zeithaml 2006). Lack of customers implies that the organization has no profits and no market value.…
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Marriott Inns and Hotels - Development of Forceful Strategy due to Guiding Principles of Marketing Research, and Scientific Procedures
The paper “Marriott Inns and Hotels - Development of Forceful Strategy due to Guiding Principles of Marketing Research, and Scientific Procedures" is a motivating example of an assignment on marketing. Various departments to achieve their goals and objectives run every entrepreneurial entity. Some of these departments include the sales department, marketing department, just to mention a few.…
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Size and Background of British Grocery Market
The paper "Size and Background of the British Grocery Market " is a brilliant example of an assignment on marketing. The importance of the British grocery market sector could be understood best in terms of its size and limits of expansion. The grocery market was worth £146.3bn for the calendar year 2008, an increase of 4.8% in 2007.…
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Strategic Position Indicating in Marketing

The paper "Strategic Position Indicating in Marketing" is a wonderful example of an assignment on marketing. Marketing is a culmination of different activities that aim towards creating value, ensuring proper communication, proper delivery and creating value for customers, society, employees and other related within the organization.

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Funded Tourism of United States Agency for International Development
The paper "Funded Tourism of the United States Agency for International Development" is a wonderful example of an assignment on category. United States Agency for International Development was formed to give a helping hand to the struggling counties to improve their life conditions, disaster recovery and give the people development strategies that will help improve their lifestyle.…
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Adopting Pro-Market Strategies to Accommodate Changing Environmental Forces, Design of Marketing Strategies for One Segment, Achieving Brand Equity
The paper “Adopting Pro-Market Strategies to Accommodate Changing Environmental Forces, Design of Marketing Strategies for One Segment, Achieving Brand Equity" is a convincing variant of an assignment on marketing. How do the concept of the organization's mission and environment opportunities come together to create a strategic fit?…
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Customer Value Offered by YouTube, Innocent Ltd, Paddy Power, Red Bull, IKEA, and LEGO

The paper "Customer Value Offered by YouTube, Innocent Ltd, Paddy Power, Red Bull, IKEA, and LEGO " is a wonderful example of an assignment on marketing. YouTube enables a platform where its customers share and watch videos and other information. The viewers are able to access and watch the videos directly, and they do not need specialized software to watch them.

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