The paper 'Banyule DigiDECL Company Analysis" is a good example of a management case study. The main brand of Banyule DigiDECL is co-working. That is the utilization of a workplace, office, or working milieu by persons who are casual or they are functioning/operating for dissimilar employers. The main concept here is for them to share paraphernalia, knowledge, and ideas. The main target of the brand is freelancers, micro-businesses, start-up companies, and professionals who have an option to comfortably work at home. Their membership can be subscribed daily, weekly, or monthly at $22, 77, and 22 respectively.
Their competitors include malls and building that offers space for business in Australia. Banyule DigiDECL The two rooms for the meetings at DigiDECL are open to their members. They depend on the capacity of the personnel meeting. For a few people, there is a small room that can accommodate up to six people and the larger one has a bigger capacity and has a table for boardroom meetings. The members who have monthly subscriptions have the advantage of using a colored printer. Upon making the subscription and arriving at the core work, the members can have the advantage of using the printer for services such as printing, scanning, and faxing.
That eases the conduct of business and enables the flow of communication between members and their clients. Any member that has subscribed to DigiDECL can use the coffee machine. They can help themselves with tea and coffee using the exclusive pod machine for making coffee. That creates the ideal environment for business as it is both welcoming and hospitable. Brainstorming is one of the key brandings of DigiDECL.
The aspect of sharing an office by different entrepreneurs brings innovative minded individuals and forward-thinking people together. That can only lead to novelty and innovations as they make the business people grow together to greatness. Vision To provide a reasonable, vibrant and helpful effective environment for innovators and entrepreneurs to create their business for the betterment of the society 2.0 Analysis of all the facets of the brand Marketing objectives To capitalize on sales and profits The key marketing objective of any company is to increase its sales. That is achieved by building a brand that sells or appeal to the customers.
An increase in sales increases the company’ s profit. DigiDECL has built a brand through the co-working concept. The more the number of customers who are attracted to the concept the more they earn in terms of profit. To gratify the stakeholders Among the stakeholders of the company are the business owners and entrepreneurs. The brand of DigiDECL should come with other factors that satisfy the stakeholders. Such include internet and printers which are readily available at DigiDECL. The better the reward the more the stakeholders become loyal to the product.
The stakeholders of DigiDECL include DECL, entrepreneurs, local community, Banyule City Council, Australia post, and La Trobe University. To be a family name due to its products To have products that become a household name need grim marketing and branding. DigiDECL has ensured that it remains a strong brand in the market. The numbers of entrepreneurs co-working have come up with innovative products that have become a household name and some of the strongest brands in the market.
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