Mobile Phones in the United States - Case Study Example

is a company based in the united states that mainly deals with consumer electronics goods as well as computer software.... is a company based in the united states that mainly deals with consumer electronics goods as well as computer software.... … The paper “Analyzing the Apple iPhone Market " is a meaningful case study on marketing....

The focus is on Apple Inc, the company that designs and markets iPhones and the united State of America, which is the target market.... This paper tells that ABC Corporations is a leading Australian phone company dealing with modern technology cell phones and accessories.... ABC Corporations is a leading Australian phone company dealing with modern technology cell phones and accessories.... Cell phones have become important gadgets in people's lives, making it almost impossible to live without one....

An average person uses a mobile phone for only eighteen months or about 12 months in the united states, this compared to the lifespan of the phone that is roughly five years, reflects the rate at which phones get disposed or unused.... The penetration of mobile phones in the developing nations' market is 90.... India has almost 445 million mobile phones and then the united states 271 billion (Pasternack, 2009).... The rate at which people replace phones in the UK still stands at 18 months....

Moreover, this report will analyse Samsung's external situation in relation to the sale of its mobile phone in the global markets particularly in the united states and the European markets.... In this case, this report will analyze the strengths of Samsung mobile and the nature of competition in the united states and the European markets.... Currently, consumers especially those in developed markets such as Europe and the united states not only buy mobile phones for the purpose of communication but also as a status symbol....

Moreover, this report will evaluate Samsung's strategic fit and business portfolio so as to establish whether the company can effectively cater to the identified target market in the united states and Europe.... From the situation analysis, it was established that the European and united states markets present significant opportunities that Samsung mobile can capitalise on to develop its brand equity.... From the situation analysis, it was established that the European and united states markets present significant opportunities that Samsung mobile can capitalise on to develop its brand equity, increase its sales and overall profitability....

However, the return of Steve Jobs in the late 90's helped the company rise to the rank of one of the most profitable firms in the united states.... Apple runs a smart phones line, popularly known as iPhone.... The company's products range from computer hardware and software, mobile electronic devices, electronic peripherals and information technology solutions....