Essays on Book Stores in Australia Literature review

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The paper “ Book Stores in Australia” is a good variant of the literature review on marketing. Innovation is causing multiples phases of the world’ s industries. Just like all other industries in Australia, the retail book industry has experienced different stages of evolution following the changes in technology and other factors that are influencing the market. The innovative technology has resulted in a digital era where most materials are obtained or accessed through online sources. The global expansion and eCommerce are some of the primary drivers that have impacted the industry into a new phase.

However, the bookselling industry is currently depicting declining growth. Political, legal, economic, social, and consumer behaviors constitute some of the major factors that affect the bookstore industry in Australia. Negotiating fair prices with the right holders and publishers as well as employing multichannel marketing strategies are some of the ways of meeting the consumer buying behavior specifications. Book Stores in Australia: Market AnalysisInnovation is causing multiples phases of the world’ s industries. Just like all other industries in Australia, the retail book industry has experienced different stages of evolution following the changes in technology and other factors that are influencing the market.

The innovative technology has resulted in a digital era where most materials are obtained or accessed through online sources. The traditional notion of what describes a book has changed for the past few years. The physical object containing pages of writing and has two covers do not solely describe what a book would imply. However, the retail book industry has advanced and the way content is created, distributed, sold, accessed, and consumed. The contemporary market characterizes digital ways of producing book products and making them available for the consumer.

The global expansion and e-commerce are some of the primary drivers that have impacted the industry into a new phase. This report explores the retail book industry in Australia, analyses the market, and provides recommendations for effective ways of maximizing the return from the direct sales of books in Australia.

Reference

List

Gajanan, S. & Basuroy, S, 2007. Multichannel retailing and its implications on consumer shopping behaviour. Journal of Shopping Centre Research, Vol. 14, No. 2, 1-28.

IBISWorld Industry Report OD5496, 2016. Book Stores in Australia: Marketing Research Report. Available from https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/consumer-goods-services/book-stores.html

IBISWorld Industry Report X0004, 2016. Online shopping in Australia

IBISWorld Industry Report G4244, 2016. Newspaper and book retailing in Australia

Isoraite, M, 2009. Theoretical aspect of marketing strategy. Economic and Management: Current Issues and Perspectives, Vol. 1, No. 14, 114-125.

Mattsson, L, 2003. Understanding market dynamics-potential contributions to market(ing) studies from actor-network theory. IMP Group Conference, Lugano, 2003.

The World Bank, 2016. Starting a business in Australia. Available from http://www.doingbusiness.org/data/exploreeconomies/australia/starting-a-business

Wehner, C, 2016. An industry analysis of the Australian print bookselling industry. Available https://bluetrainenterprises.com.au/blog/2016/11/18/industry-analysis-australian-print-bookselling/

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