Essays on SWOT Analysis - Manchester United PLC Case Study

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The paper "SWOT Analysis - Manchester United PLC " is a perfect example of a business case study. Manchester United is one of the leading Premium League clubs in the world. It has won many titles in the football competition making it to be the most successful club in the Football League. In fact, the club is the richest and the most successful in the world. They won several trophies in the late 1990s i. e. 1994 to 2003 but Chelsea Club FC took their title in 2005/2006. The success of this club is contributed by the good management of Sir Alex Ferguson who has been the manager since 1986 when Ron Atkinson left.

The manager made a very big announcement on 21st Feb 2010 giving his strong relationship with Rooney. He further emphasized his hunger for success that it would ever remain strong. He confessed all these when he was interviewed during the relaunch of the ‘ observer’ magazine (Barthold, 2009 p 37) Introduction The football industry in the UK has become popular because of the first successes in the industry, an attribute that made it a viable business.

The main aim of this report is to analyze the SWOT and PEST analysis of Manchester United. From this analysis, it will be possible to identify both the internal and external strengths of the company. SWOT analysis This is a tool that is mostly used when making decisions on strategic planning and solving problems in an organization. SWOT analysis has been used to determine the competitive advantage of this company. Furthermore, the SWOT analysis has been used to design the strategic planning of the club and also as an instrument utilized as organizational problem-solving.

Through this tool (SWOT), the Manchester United club is in a position to identify its strengths, weaknesses, opportunities and threats. This analysis is very important as it will help the club to know the factors which have made it to excel as well as identify the strategies to be used in areas of weaknesses in the club. Additionally, carrying out a SWOT analysis has enabled the company to identify its opportunities so that they can maximize it and improve their performances whenever they are playing.


Barthold, D. 2009. The Business of European Football. GRIN Verlag, (3). Pp 36-38

Masterman, G. 2009. Strategic Sports Event Management: Olympic Edition Hospitality, Leisure and Tourism Series. Butterworth-Heinemann, (2). Pp 65-67

Manchester United. 2008. The Official Manchester United Annual 2009 Official Manchester Orion, (4). Pp 46-48

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