The paper "Planned and Emergent Approaches to Strategy" is a perfect example of marketing coursework. Currently, marketing environments are ever-changing and unpredictable. In this case, the operating business atmosphere has a higher percentage of turning volatile while presenting the likelihood of some definite risks occurring. Indirectly, the volatility of the environment would influence the strategy installed by any organization with the sole intent of handling such catastrophes that come with unpredictable risks (Hoogerwerf & Poorthuis, 2002). Therefore, by definition, the strategy is successful and planned combination efforts aimed at improving organization’ s prediction of the business market environment, facilitate the understanding of industry dynamics while at the same time defining a clear illustration of the organization’ s market and industry position, and develop plans for effective decision-making and goal achievement (Pulendran, 2003).
To perform these functions accordingly, the strategy could apply two slightly different roles of taking a planned or emergent approach. However, both approaches can assist or impede the business process, perhaps depending on the prevailing circumstances and situations. The discussion below seeks to explain how planned and emergent approaches play a role in influencing marketing planning and the effectiveness of competing for strategic planning and the game theory in finding the balance between the two approaches to strategy. Planned and Emergent Approaches to Strategy A planned approach is a situation where organizations need to follow exactly the framework to ensure the realization of the organizational goals.
On the other hand, the emergent approach is a situation where the organization comes up with a different strategy in the event where the originally designed framework failed to suit the prevailing market situation and conditions.
According to Senge (2005), the major concern of planning is about analysis, simplifying goals and subdividing them into easy steps, formalizing the various steps of goals to make them automatically implementable, and anticipate consequences of each installed step. The core reasons behind the organization’ s achievement of strategic planning majorly depend on the organization’ s future prediction and anticipation. However, in most cases, an organization’ s planned strategy may fail to cope with market unforeseeable situations and circumstances and the thus the need for organizations to come up with a new plan to modify their strategy.
Furthermore, Holbech (2009) also argue that since the business world is divergent and more volatile with unforeseen changes, adopting emergent approach is useful in making planning more flexible to avoid major losses and shock during the occurrence of unforeseeable market circumstances. The core values of the emergent approach include improvisation and innovation to make the approach firm even during a crisis. In essence, the more flexible and organization is to unforeseen circumstances, the more their ability to devise new methods of effective application of their strategies. To further expound the two approaches and shade more insight into them, some researchers have tried to adopt the use of the metaphor of Orchestra and Jazz music.
With this dimension of metaphor, researchers have used the Orchestra music to represent the planned approach since the principle of Orchestral music require that all things should be adopted as in their original form and advocate that a specific plan established earlier should be followed without any alterations whatsoever. On the other hand, the researchers use Jazz music to symbolize the emergent approach to strategy.
In Jazz music, there is a minimum control of planned steps with high recognition of improvisation, innovation as they are favorable for dealing with issues of rather changing and the dynamic world (Dennis and Macaulay 2003).
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