Essays on Business Decision-Making - Sampling Frame and Survey Methodology Assignment

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The paper "Business Decision-Making - Sampling Frame and Survey Methodology" is a perfect example of a business assignment. Business prosperity is always reflected by the decision made at the preliminary stages of business such as the point of idea generation until the business starts to operate. Therefore, it is mandatory to carry enough visibility study in order to enhance sound decision making and avoid loss of funds due to failure of the business as a result of inadequate research on the viability of the business idea. Investment in the hospitality industry in Birmingham is challenging but worth it when one gets a proper grip of what the market demands.

Thus, it is important to do an in-depth analysis on the industry to determine the niche that the current players in the industry have not filled and satisfy the dissatisfied customers from the provision of the current hospitality services (Helfat, C. and Lieberman, M. 2002). We came up with a business plan in which it will guide us in the determination of the strength we should utilize, weakness to avoid, opportunities to improve turnover and customer services and also, coming up with the threats posed by the current hospitality players (SWOT analysis) (Coldwell, D.

and Herbst, F. 2004). PRIMARY AND SECONDARY DATA COLLECTION PLAN Data will be collected from two sources that are a secondary journal which includes published reports about hospitality in Birmingham, tourism journals and published hotels published reports. Secondary data collection should come first in order to guide us in the formulation of structure to be used in the collection of primary data. Secondly, data will be obtained from the primary source that the collection of raw data from the field.

Primary data collection will involve the use of questionnaires, interviews and observations. In order to obtain well exhaustive and adequate feedback on questionnaires and interviews, it will be mandatory to carry several pilot tests on the adequacy of the questions both on decision making and adherence to the research ethics.


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