The paper "Specialty Fleet Services - Normative Ethical Theories" is a perfect example of a business case study. Specialty Fleet Services (SFS) is a company that offers the FleetNet, an online system that provides its clients with customized support through its GPS enabled modules installed in vehicles. This system provides enhanced security to the customers because it tracks location, distance travelled, fuel consumption and driver behavior in real-time. Through this system, the company provides clients with a record of maintenance and accidents on every vehicle owned or leased to a client. The company has been trying to sell this product to one of the successful companies, Armadillo.
However, the sales department has continuously failed in its efforts because Armadillo’ s Chief Finance Officer (CFO) considered the FleetNet to be relevant for the company. Christopher Knox, one of the sales representatives of SFS decides to embrace a different approach with the objective of convincing Dale laundry to accept the company’ s product. From his research about the CFO, Knox realizes that Dale and his wife Carol inherited a ranch where they reared a small herd longhorn cattle within which there is the Big Buddy, an old bull that the family cherishes.
Knox uses this bull to reach out to the laundry. He takes a picture of the bull with permission for Carol. He then frames the picture and takes it back to the family. He captures Dale’ s attention. He orchestrates other meetings to ensure that he develops a close relationship with the CFO. They begin engaging in work-related discussions and Knox talks to him about SFS and the products they offer. After a series of meetings, Dale agrees to try the FleetNet demo and finally signs with SFS to apply Armadillo with the products.
Jeremy Silva while appreciating the efforts made by Knox sends members of the sales department with an email with the subject title World Class Bull where he describes the maneuvers used to get Armadillo to sign the contract. According to SFS’ s ethical review board, the strategy used by Knox was exploitative hence unethical. His behavior according to the ethical review committee was in violation of the company’ s ethical code.
Jeremy is faced by the dilemma of defending Knox from technical codes that he initiated. Normative ethical theories Utilitarianism According to this normative ethical theory, the determination of right and wrong from a business perspective is by cost-benefit analysis. This makes it the responsibility of an actor in any decision-making process to consider all the bad and good consequences of an action before making a decision. According to utilitarianism the amount of good or happiness generated by action to the greatest number of people makes such an action ethical. Furthermore, it also means that an action is good if it produces good results in the form of happiness to the majority even if it is made for the wrong reasons.
Utilitarianism upholds that for a moral decision to be considered right if according to the available information it will enhance the interest of the majority. This does not make the utilitarian approach a decision-making procedure but it can be used in understanding if by adopting a course of action it is possible to generate highly good results and minimizing negative results. Utilitarianism requires moral actors to ensure that they consider the consequences of their actions in any decision making process.
Maximizing the good from a utilitarian perspective is the duty of any moral agent.
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