The paper 'World-Class Bull' is a great example of a Management Case Study. The main ethical dilemma this case is whether Jeremy will take action against Chris had breached ethics by providing incentives to a potential customer after getting details of the customer from a colleague. This is a deceptive business practice according to the company code of ethics. Elements such as how and when to give gifts should be incorporated in the Company’ s code of ethics. The employees are not expected to give gifts and other forms of favors meant to act as compensation to the customers (Humphreys, Ahmed & Pryor, 2009).
Only legitimate business relationships should be allowed. This could include gifts that are modest in value. All the business dealings should be free from any favors of personal interest for the employees. This case study depicts the challenges by the management when trying to implement ethics and consideration for profit to gained from the business transaction. Jeremy has been at the forefront of establishing business ethics in the company and now he has faced this issue. The ethical dilemma happens due to conflicts in values or conflict in principles or differences in perception.
In this case study, the values are the core beliefs of the company that set up the framework for employees’ behavior. Thus, an ethical dilemma happens when a decision based on one principle violates another principle. When Sam and Jeremy think differently, there was a conflict. Christopher Knox's best interest in the company was not the overall best interest of the company(Humphreys, Ahmed & Pryor, 2009). These factors lead to ethical dilemmas. In this case, Jeremy is to sticking to values such as being a good person rather than focus on specific ethical principles violated by Christopher Knox(Humphreys, Ahmed & Pryor, 2009).
However, thinking about the consequences of the action and then take the decision. Ethical dilemmas made decision making difficult in the context of business practice. The main aim of these professional codes is on having good company-customer conduct, minimize the risks to the customer, to respect the customer’ s autonomy, to be fair to all customers and to protect the customer. Apart from the professional codes, ethical principles also help in providing a framework for good decision-making. Based on ethical principles it can be deduced that ethical dilemmas may be solved through respect for the autonomy of persons, ensuring informed consent, and acting in the best interests of the customer.
The agreement between the customer and Chris should be free from coercion or manipulation. If Chris was observing ethical practices, he would have not used the tacts employed to get the contract, regardless of the cost. Ethics dictate that Chris has the responsibility to protect the customer and methods that not only meets the standards laid down by the company.
In the case of Jeremy has a fiduciary duty to protect the business because they have an obligation to their customers and to their other stakeholders. By failing to uphold this duty, they have also failed to become ethical. The managers have also put the company at risk of many types of crimes.
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