Essays on Twitter - Business Integration Case Study

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The paper "Twitter - Business Integration" is a perfect example of a business case study. It is in 2006 when Twitter introduced a micro-blogging service that gave its users the ability to both spread and shares tweets otherwise known as short messages of up to 140 characters. This was in a bid to make strangers and friends of a user be in a position to subscribe and follow whatever was communicated by the user making them be regarded as followers. In this case, it would be easier for them to know what is happening from anywhere in the globe (Chris, 2009).

Twitter allows for information exposure. This is built on the idea that people like connecting with others. Interactions are the only way through which connections may be reinforced and is this is what twitters offer. People who use social media are many a time interested in what is being done by other people or rather what others are thinking. Their main aim is gathering as more as possible about other people, organizations and groups. Twitter satisfies this need hence its popularity globally.

Any given company or organization must have a framework through which it wishes to achieve its desired goals and objectives. The same case applies to Twitter in that the company is able to achieve its objectives through a concept known as real-time dispersal of information that is provided to the user (Biz, 2007). Twitter is a Brand Company that constitutes services for which all people in the world are in dire need of in their day-to-day activities. The company bears greater importance acting as a social tool through which people from all corners of the world can interact.

It does not discriminate but rather enhances relationships between people of all races. Being a tech powerhouse twitter is demonstrates what technology can do. Through Twitter, a lot of things are made possible such as eased communication making people embrace technological advancements with a positive outlook. Twitter’ s competitiveness in the market Twitter began as a bright idea from its founders that has over the years undergone development into a business opportunity or rather an entrepreneurial venture. Competition is an aspect that attracts quite a great deal of attention as far as twitter’ s competitiveness in the market is concerned.  


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Biz S. (2007). "Twitter, Even More Open Than We Wanted". Twitter Blog (blog of Twitter).

Brian B. (2010). "Who Uses Twitter?"

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Saul D. (2009). "Advertisers Are Watching Your Every Tweet". The New York Times

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