Essays on Business Intelligence - Fundamental Concepts and Principles Case Study

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The paper 'Business Intelligence - Fundamental Concepts and Principles" is a good example of a business case study. Business intelligence (BI) is viewed as the organizational ability to create knowledge out of all of the capabilities it has (Heaton, 2012, 08). The information created is enough to be used in developing other new opportunities. When these opportunities are identified and a proper strategy implemented there can be stability in the industry of the organization accompanied by a competitive market advantage. Business intelligence technologies bring about historical, present and future views for business activities.

Business intelligence technologies have various functions such as online analytical processing, reporting, prescriptive analytics and complex event processing among others. Business intelligence has the major purpose of supporting better decision making processes within an organization. Business intelligence makes use of applications, technologies and processes to do the analysis of business processes and structured data within the organization (Sabherwal,   Becerra-Fernandez 2010, 30). History of Business Intelligence Business Intelligence started with decision support systems since the 1960s and it developed all through the 1980s. Decision support systems (DSS) started with the computer-assisted models that were developed to help in planning and decision making.

From the DSS there came data warehouses followed by executive information systems then OLAP before business intelligence appeared on the scene starting in the late 1980s. In 1989, Mr. Howard Dresner who later became an analyst with the Gartner Group suggested that the term “ business intelligence” be used to refer to the methods and concepts that can be used to better decision making in businesses by use of support systems based on facts. His intention was to popularize the concept using some methods and concepts using data resources (Larson 2012, 99). However the use of the term “ business intelligence” only spread out widely during the 1990s.

Both the 20th and 21st centuries are referred to by many as the age of information and technology.  


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