Essays on Feasibility Analysis for Boost Case Study

Download full paperFile format: .doc, available for editing

The paper "Feasibility Analysis for Boost" is a perfect example of a business case study. The report presents a detailed business plan for Boost which is an energy drink specifically for children. The report has been divided into different areas wherein the beginning it provides an overview of the business, the feasibility analysis is carried out through technical, market, human resource and financial aspect. This will help the readers to understand whether the venture will be a profitable one or not. It will also guide the users in formulating different strategies through which opportunities for the future can be identified and mechanism which will help to strengthen the working style can be analyzed. About the business Boost is an organization which is already in existence and provides healthy energy drink specifically for children.

The business venture which is being considered is a franchise model of business for Australia. Boost will look at identifying a distributor in Australia and entrust him with the responsibility of carrying out business in the entire area. The prime focus for the business would be towards ensuring proper distribution and ensuring that the goods are supplied even to the far off places.

The distributor or franchise will be provided a percentage of the number of goods sold. The franchise will have to procure the goods from the company and based on the different needs of customers the goods have to be supplied. The prime focus is thereby on service i. e. rendering proper service to customers and ensuring timely delivery of goods. In addition to it the business will have to bear the different cost associated with the business but over a period of time will be able to achieve break-even which would thereby help to ensure that the business achieves efficiency.

The key performance parameter for the business is serving as a proper service will help to increase sales and provide an opportunity through which the business will be able to ensure better returns on investment.

References

Alan, D., Sakhi, K., Arabella, H., Elizabeth, A., Karen, L., 2009. Nutritional quality of organic foods: a systematic review. The American Journal of Clinical Nutrition, 24 (5), pp. 187-194

Czinkota, M.R. & Ronkainen, I. A. 2004. International Marketing, 7th edn. South-WesternPublishing:Australia.

Chew, M.M.M., Cheng, J.S.L. & S. Petrovic-Lazarevic, 2006. Managers’ Role in Implementing Organizational Change, Journal of Global Business and Technology, Vol. 2, No. 1

Coughlan, A., Stern, W. & Adl Ansary, E. 2006. Marketing Channels, 7e, ISBN 9780131913462 ISBN 10:0131913468 , Pearson Education

Doole, I., and Lowe, R. 2001. International Marketing Strategy. 3rd Edition, Bedford Row, London, Thomson

Dreezens, E., Martijn, C., Tenbu¨lt P., Kok, G. & Vries, N. 2005. Food and values: an examination of values underlying attitudes toward genetically modified and organically grown food products. Appetite 44: 115–122

Denis, D.J., 2004. Entrepreneurial finance: an overview of the issues and evidence. Journal of Corporate Finance, 10(2), 301-326.

Fletcher, R. and Crawford, H. 2011, International Marketing: An Asia-Pacific Perspective,PearsonAustralia.

Phillip, K. & Gary. A. 2001. Principles of Marketing, 9th ed. Upper Saddle River, NJ: Prentice Hall

Miles, M., Gilmore, A., Harrigan, P., Lewis, G. and Sethna, Z., 2015. Exploring entrepreneurial marketing. Journal of Strategic Marketing, 23(2), pp.94-111.

Osterwalder, A. Pigneur, Y. 2012. Business Model Generation

Int. J. Entrepreneurial Venturing, 4 (1)

Download full paperFile format: .doc, available for editing
Contact Us