Essays on Apples Smart Electric Car Business Strategies Case Study

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The paper "Apple’ s Smart Electric Car Business Strategies" is a perfect example of a business case study. Motor vehicle crashes, pollution and associated costs are a major burden to the economy. Among these issues, driver’ s errors are a major cause of the crashes. To reduce crashes, improve efficiency and reduce pollution, autonomous vehicles are a major invention (Marks, 2012). This is through the use of new technologies which can include electric smart cars. Apple's smart electric car is a product that Apple wants to use in entering the car market. The company wants the car to be in the market by 2020 to compete with Tesla and G& M in this market segment.

Apple smart electric car connects with Apps and can be summoned and instructed using the app. In addition, the car ensures that the customers are connected during the journey. The autonomous vehicle by Apple is aimed at giving the users convenience, safety, reduction in pollution and fuel savings. Moreover, innovation is set to change the car industry radically. Apple electric smart car will be one of the most efficient cars with better mileage and exhibits the most remarkable features.

This is a car that saves energy and conserves the environment. Market Feasibility Market size and growth rate Statistics show that the projected size of the autonomous car market by 2025 will be about 6 billion US dollars. At the moment, Apple has a global market share of 12.1 globally which points out to the users who can install the app for the autonomous car. It is estimated that once the regulatory issues have been addressed, it is possible to have up to 15 % of cars driverless by 2030.

The adoption of the electric smart car will become competitive and will vary based on the region. The use of autonomous technology which makes a car become a platform where drivers can use their time for personal activities may speed up the adoption in the market (Marks, 2012). It is expected that the revenue from the automotive will grow and diversify due to the new services leading to a 1.5 Trillion USD by 2030. While the yearly growth rates for the global car market are expected to grow, the rate will drop gradually due to the rise of car-sharing and e-hailing (Pettersson and Karlsson, 2015).

References

Anderson, J. M., Nidhi, K., Stanley, K. D., Sorensen, P., Samaras, C., & Oluwatola, O. A. 2014, Autonomous vehicle technology: A guide for policymakers, Rand Corporation.

Apple Inc. 2017, Apple. Available at: http://www.apple.com/ (Accessed: 18 January 2017).

Kelton, K., Fleischmann, K.R. and Wallace, W.A 2008, ‘Trust in digital information’, Journal of the American Society for Information Science and Technology, 59(3), pp. 363–374. doi: 10.1002/asi.20722.

Kirkpatrick, K 2015b, The moral challenges of Driverless cars, Available at: http://cacm.acm.org/magazines/2015/8/189836-the-moral-challenges-of-driverless- cars/abstract (Accessed: 18 January 2017).

Litman, T 2014,Autonomous Vehicle Implementation Predictions. Victoria Transport Policy Institute, p.28.

Marks, P 2012, ‘Autonomous cars ready to hit our roads’, New Scientist, 213(2858), pp. 19– 20. doi: 10.1016/s0262-4079(12)60813-6.

Marks, P 2012, ‘Autonomous cars ready to hit our roads’, New Scientist, 213(2858), pp. 19– 20. doi: 10.1016/s0262-4079(12)60813-6.

Pettersson, I. and Karlsson, I.C.M 2015, ‘Setting the stage for autonomous cars: A pilot study of future autonomous driving experiences’, IET Intelligent Transport Systems, 9(7), pp. 694–701. doi: 10.1049/iet-its.2014.0168.

Richards, D and Stedmon, A 2016, ‘To delegate or not to delegate: A review of control frameworks for autonomous cars’, Applied Ergonomics, 53, pp. 383–388. doi: 10.1016/j.apergo.2015.10.011.

Shchetko, N 2014, ‘Laser eyes pose price hurdle for driverless cars’ The Wall Street Journal, p.21.

Thierer, A. D & Hagemann, R 2014, ‘Removing roadblocks to intelligent vehicles and driverless cars’, Wake Forest Journal of Law & Policy (2015), Forthcoming.

Thrun, S 2010, ‘Toward robotic cars’, Communications of the ACM, 53(4), pp.99-106.

Viereckl, R., Ahlemann, D., Koster, A. and Jursch, S 2015, ‘Racing ahead with autonomous cars and digital innovation’, Auto Tech Review, 4(12), pp. 18–23. doi: 10.1365/s40112-015-1049-8

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