The paper "Food and Beverages Business in Australia" is a perfect example of a business case study. The energy drink investment, a minor niche in the beverages sector can be said to be an opportunity for investors. The business plan involves an analysis of energy drinks processing and distribution. The energy drinks market has gained a 29% consumption within Australia demonstrates higher market feasibility. In the same manner, the business utilizing the existing production technology and the online marketing strategy demonstrates the technical aspect of the business. This is in the view that the financial investment into the business is affordable at about A$1.4 billion with expected annual revenue of A$0.8 billion. The manpower available within Australia makes it possible for the business to operate since the states have experienced and trained personnel in the field of beverage processing.
As such, the business motivating the employees besides conducting research and development places the business ahead of the existing competitors. The food and beverage industry has proven quite lucrative over recent years. As a matter of fact, venturing into energy drink manufacturing and distribution within Australia provides an investment with high success possibilities (Cowburn et al 2016).
Considering the statistics on the energy drinks business within Australia, it can be deduced that the investment in the energy drinks industry has grown to relatively greater heights. Nevertheless, the manpower in Australia makes it possible for the investment into the venture since there are skilled personnel available and the resources that can be utilized (Davoren et al 2014). This retrospect paper seeks to discuss the energy drinks business plan with respect to the existing business in Australia Market Feasibility The food and beverage business is currently booming around the world.
For instance, the energy drinks investment has taken much control of the market share for drinks in Australian states (Cowburn et al 2016). For example, globally, as of December 2008, the beverage industry had reached $26.9 billion global sales representing 47.3 percent of the global market. As a matter of fact, in 2015, the industry generated approximately A$94 billion which made it a major contributor to the Australian economy (Davoren et al 2014). The market breakdown for energy drinks in Australia includes Mother energy drink, Red Bull, Cola soft drink, V Energy Drink, Pulse, and Diet Cola.
The consumption of energy drinks in Australia is estimated to be 29 percent of the population. Basing on the fact that the industry is useful for sportsmen and athletes, it can, therefore, be deduced that the statistics are expected to go higher with the increasing number of Australians participating in sports (Heckman et al 2014). The industry is fast growing considering that more flavors are being introduced into the market besides the population becoming more dependent on the energy drinks due to the tight work schedules that do not favor them to take much time at eateries.
That is to say, there are increasing statistics on coffee and tea products consumptions in the past two years between 2013 and 2015. 46 percent of the Australian population is said to consume coffee-related energy drinks whereas the consumption of tea-related energy drinks was 38 percent (Dolekoglu et al 2015).