Critical Analysis in the Real WorldIntroduction An investment is a sensitive step in the life of an individual or an organisation since it is an important aspect that one can not predict the results. Taking the step of an investment is a great risk as there is the threat of failure and the prospects of success. For a company like Ethical Investments making the right choices on the companies they want to invest on is natal decision. This may not be an easy process as they will have to be conduct research on the prospective companies to determine which will best suit their interests.
Hence, this report is going to focus on the three prospective companies being considered by the Ethical Investments, which are; Nissan, Rio Tinto and Vestas. The report on the three companies will be able to cover the important factors that will guide Ethical Investments on the decision making process. The financial merits and the environmental merits will be greatly reflected in the report. This always reflects the business performance and in turn it will help the company forecast on the future results.
Looking at this two can be rather conflicting but will be rather important in the decision making process. The financial merit will clearly indicate that the company is keen on making profits and there is progressive improvement. On the other hand environment merits will help determine the social status of the company. This will also help define the salary increment process of the companies. This report aims to cover the business performance on the three companies to help determine their future in the economic market.
The report will mainly focus on the achievements and the progress a company is making. F the company has had a strong trait in the market for a while then it is likely to be more suitable for the investment purposes. MethodologyConducting this research will require both primary sources and secondary sources. Primary sources will include applying methods such as interviews and questionnaires. Collecting first hand information is equally important as it tends to clear up some situations that appeared rather vague (Creswell and Clark 21). Secondary information from journals and books is also relevant for the study.
This is mainly because related case studies have been conducted on the companies and such information may be relevant for this report. Looking at the financial status of the company, one will have to refer to such records to get the information required. Information about the success and failures of the companies is likely to be recorded in form of articles or journals. Secondary information also provides information that one is no likely to find in primary sources. Nissan Financial Performance and ProspectsNissan Motors Company has been in existence since 1933 and the progress it has been making has been impressive.
Its progress has also caught the eyes of other well known companies such as Renault S. A of France since there has been an alliance between the two companies since 1999. The strategy applied the company covers the financial strategy as well (Shaikh 5). Reports conducted by other firms show that the financial structure of the company is strong and quite stable. Paying attention to the financial highlights presented from 2007 to 2009, the financial report is well maintained (Bloggy Business Today 2).