Essays on Analysis of Nike and Reebok Companies Case Study

Download full paperFile format: .doc, available for editing

The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study.   This report deals with two companies, Nike and Reebok. They are concerned with the production and distribution of various products. However, emphasis on the Nike Jackets and the Reebok shoes is considered. The aim of the report is to understand these products and their companies. Marketing and business analysis methods are used. Consequently, helpful recommendations are drawn which will aid the companies to [perform better and to be very competitive. (Amuah, 2013) Nike Nike Logo Bill Bowerman and Phil Knight founded the company in 1964 and named it as Blue Ribbon Sports, but its desire to gain victory made it gain the name, Nike.

The two distributed some Japanese Onitsuka Tiger shoes at the University of Oregon. It was after the end of the relationship between Blue ribbon sports and Onitsuka Tiger that the company introduced its own line and named it Nike (Nike Inc. 2014). In the 1980s, the company went public whereby it successfully profited 50% of the entire market share in the United States. The advertisement is done by Wieden + Kennedy of “ Just Do It” made the company more famous in the 1988’ s marketing. NIKE, Inc.

(NIKE) is concerned with design, development and worldwide selling and marketing of services, accessories, equipment, apparel and footwear. It is a seller of athletic apparel and footwear globally. Seven key categories are the focus of NIKE product offerings. These are Action Sports, NIKE Sportswear (its sports-inspired products), Women’ s Training, Men’ s Training, Football (Soccer), Basketball and Running. Marketing for products that are intended for recreation uses, other athletics and kids’ products are widely made.

The athletic footwear that the Company makes is specifically designed for athletic use that is specific. The Company also sell accessory items, athletic bags, accessories and sports apparel. In addition, it also markets apparel with league logos, and professional team and licenced college. (Nike Inc. 2014) Reebok Reebok logo Reebok is concerned with the footwear market which covers a wide variety of materials (leather, rubber, plastics and textiles). The products are made for men, children and women. It was in 1890 when the shoemaker Joseph William Foster came up with the best-known running shoe that had some spikes and would allow athletes to run faster than they used to do.

The name Reebok was developed after a type of African gazelle or antelope. After the success of producing the spiked running shoe in 1895, Foster joined hands with his son and later founded a company known as J. W. Foster and sons. The two sons of Foster, Jeff and Joe renamed the company ‘ Reebok’ in the United Kingdom just after getting the name from the dictionary that was won after a running race by Joe Foster and it was a South African edition (Reebok International, Ltd.

2014) Product Overview Nike-Jackets Samples of the Nike Jackets They are the men and women wear that are manufactured at different sizes and different colours. The Nike jacket was designed as sportswear, but it is currently won in different events. Most of the Nike air max Jackets are won during cold weather because they are heavy and well-styled to prevent cold (Nike Inc. 2014).



Amuah, H. B. (2013). Leveraging On Global Positioning And Product Design To Improve Brand Performance. Available at SSRN 2245115.

Coleman, C. A. (2013). Classic Campaigns-" It's Gotta Be the Shoes": Nike, Mike and Mars and the" Sneaker Killings". Advertising & Society Review, 14(2).

Lee, J. (2013). U.S. Patent No. D676,643. Washington, DC: U.S. Patent and Trademark Office.

Luo, Y., Sun, J., & Wang, S. L. (2011). Emerging economy copycats: capability, environment, and strategy. The Academy of Management Perspectives, 25(2), 37-56.

Mann, M., & Byun, S. E. (2011). Accessing opportunities in apparel retail sectors in India: Porter's diamond approach. Journal of Fashion Marketing and Management, 15(2), 194-210.

Miner, M. C. (2011). U.S. Patent No. D642,362. Washington, DC: U.S. Patent and Trademark Office.

Nike Inc. (2014). About Nike, Inc. Retrieved from;

Petrie, J. G. (2011). U.S. Patent No. D636,582. Washington, DC: U.S. Patent and Trademark Office.

Reebok International, Ltd. (2014). Company Overview of Reebok International, Ltd. Retrieved from;

Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation—From alternatives to synergy. Journal of Business Research, 66(1), 13-20.

Viot, C. (2011). Can brand identity predict brand extensions' success or failure?. Journal of Product & Brand Management, 20(3), 216-227.

Download full paperFile format: .doc, available for editing
Contact Us