The paper "Consumer Purchase Behavior" is a perfect example of marketing coursework. The nature of consumption among consumers is often influenced by several factors. Business entities have been trying to establish the foundation of consumer behaviors as a factor of establishing a competitive advantage. An effective marketing strategy must aim at creating value or improving the value of the existing product. Marketing strategy must create the required value among the consumers in order to attract purchase. Even though most producers are using the social media platform to interact with the customers, most businesses have not yet noticed the impact of changing marketing strategies.
Throughout social media, there are advertisement ads for different products, which makes it easier for manufacturers to navigate through the thoughts of the consumers and influence them. Recent studies have been able to show that consumers have become so sceptical with most businesses and cautious about how they spend. Therefore, business entities are working on new methods of influencing the purchasing behaviors of the consumers. Social media is one of the methods besides ensuring that the products are readily available for consumers within the stores and at the right time through the supply chain.
This research will be focusing on establishing some of the factors influencing consumer behaviors and processes involved. Introduction With the rising levels of competition and consumer behaviors, businesses are using many resources to have marketing strategies for attracting consumers. It is important to note that consumers play an important role in ensuring the sustainability of every business; therefore, business entities must ensure that their products and services have positive taste and preference among consumers. Understanding behaviors is the fundamental prerequisite of ensuring effective marketing strategy.
Some business entities often create competitive advantages which to some extend are not sustainable. As a result, they attract more consumers within a short period and finally the amounts of sales reduce indicating the fact that their marketing strategy did not consider consumer behaviors (Arslan & Altuna, 2010). The behaviors of the consumers change from time to time depending on the prevailing market conditions and the nature of the competitive advantage created by the business organizations. With all the marketing plans and strategies used by the businesses, the aim is only to influence the decision of the consumers.
More importantly, to note is that consider often consider certain factors before deciding to purchase particular products, thus, it is the responsibility of the business entities to identify these factors in order to influence the decisions made by the consumers. Currently, many businesses are using social media and other accessible marketing platforms to reach consumers. All these methods of advertising the products are meant to increase brand awareness besides influencing consumer purchasing power (Tahir, 2012). Studying consumer behavior is very important in the field of marketing since, in one way or another, everyone is a consumer intentionally or unintentionally.
Initially, businesses were focusing on creating positive taste and preferences using a modification of the product technique, however, with the rising concept of consumer behavior, manufacturers are focusing on studying consumers behaviors and aligning the results with the production process (Achtnicht, Bühler & Hermeling, 2008). It is from this background that the research would be focusing on consumer behaviors, understanding the underlying issues related to it, and processes involved while consumers are making decisions.
It is also significant to note that the research would look into a different aspect of consumer behavior such as mental, physical, and emotional processes involved while consumers are selecting products for purchase which satisfy their needs.
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