The paper "Business Solution for Nokia PLC " is a great example of a business case study. Nokia is a public multinational company that deals with communication and information technology. Nokia PLC was registered as a public limited liability company which is incorporated under the republic of Finland laws. Nokia was founded in 1865 by Eduard Poló n. Having been founded at this time, it was not until 1871 that Nokia was incorporated as Nokia. The headquarters of the organization are in Espoo, Finland. It, however, has its operation being undertaken worldwide.
As per the report provided in the fourth quarter, the organization currently employs 61,656 employees around the world. This is, however, a drop from the 90,981 employees in the year ended 2013. In terms of its revenues, the company ranks 274th largest companies in the World with the highest revenues. Reports, however, indicate that the company has been underperforming, judging by its previous revenues and in comparison to its competitors in the mobile telephony market. Such performances are triggered by weaknesses in the company, threats and opportunities that the company fails to deliver.
The company deals in service delivery for internet services and the production and sale of telecommunication gadgets such as mobile phones and smartphones. Taking, for example, the net sales for the years between 2010 and 2014, the minimum returns were 12,709,000 and the maximum figure was 15,968,000 (all figures in Euros). The difference in net sales is around 3,000,000. Having such figures for the company makes it pleasant for the shareholders making it possible for them to allow the directors to expand the business given that is an increase in demand for the growing market.
However, the company underperformed in almost all sectors in the year 2013. Revenues collection from sales and other activities increased to € 12.73 billion, net income also increased to € 1.17 billion. A revaluation of the company’ s total assets also showed a drop from € 25.19 to € 21.06 billion. The total shareholders’ equity amounted to € 8.67 billion, a drop from the previous financial period. The previous years prior to 2014 however showed a continuous drop in the in almost all the sectors in the operations of the business.
A few changes in the analysis of the supply chain through the interventions made by Microsoft may have helped in the improved performance of the company. This study aims to identify the challenges that Nokia PLC has endured in the past while tracing its problems that led to its fall from the global giant it was to what it is today. The conclusion of what may have happened to the company could be the fact that they only provided a proper flow of materials from the suppliers to the customers but did not offer a platform for the flow of information from the customers to the suppliers to help understand the changing demands of the consumers. Identifying the problem and choosing the topic The emergence of new companies in the communication and information technology sector has increased the competition that Nokia has.
Such companies include Motorola, Apple Inc. , Techno, Samsung, BlackBerry Ltd and HTC Corporation. The products of some companies such as Apple Inc. and Samsung are considered by many to be of a higher quality and far more reaching the demands and requirements of the market (Dr.
Tú , 2010). Their products are more appealing to the consumers since they develop products that go beyond customer satisfaction by enhancing value creation for the customer. The customers of these companies have thus developed confidence in the products, the brand names and the companies that develop these products. It has enhanced customer loyalty by locking in these customers to the products that become difficult to convince them that any other brand can satisfy their needs. Competition, therefore, becomes among the biggest problems that Nokia faces.
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