The paper "Business Strategy - Starbucks" is a perfect example of a business case study. The global market conditions have fostered a rapid evolution of contemporary business practices. Modern business is no longer a simple thing of just lowering the costs aiming at increasing the levels of profit. There is an emergence of vital factors to the health of many organizations consequently enhancing the complexity of a business process. In effect, there is a need for creating and execute strategies that are effective so that the business can maintain its competitive nature and ensure a great focus on the strategic management concepts (Alton Y K Chua & Banerjee 2013). If the rise of Starbucks from one single Seattle coffee store to becoming the world’ s biggest coffee drinks supplier is part of the American entrepreneurial mythology, then the story behind Schultz, who was its guiding genius fits a hero’ s return.
Shultz lifted Starbucks from its downfall to becoming one of the greatest service corporations in the world (Seaford et al. 2012). Amidst fears of increasing market competition, depressing consumer expenditure, saturation in the market, the share price of Starbucks dramatically fell.
After two years of revitalizing Starbucks, after the return of Schultz, the fortunes of Starbucks were restored. The growth of the company has been rekindled and the company is now enjoying unassailable growth. Its operating profits and margins have now hit a new record since its establishment (Seaford et al. 2012). Business model and business strategy of StarbucksTo wholly understand strategic management as a means of business strategy, the study will focus on the strategy employed by Starbucks to gain perspective on what constitutes a successful strategic process (Argenti 2004).
It aims at examining the business strategy in the American market, as well as the business approach to the international markets. However, Starbucks business is limited to food, beverages, products, and consumer-packaged food that are mainly sold within the store and online using its trademark name.
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