Essays on Sustainability Incentives in New Product Development Case Study

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The paper 'Sustainability Incentives in New Product Development' is a wonderful example of a Business Case Study. GHB produces snack bars from fruits, cereals, and nuts. The company has been in operation for four years now. In the effort to enhance its financial sustainability in the long term, the company’ s CEO has realized the need to improve the company’ s environmental sustainability. Improving environmental sustainability will positively affect financial sustainability in two ways: firstly by increasing corporate reputation and hence market coverage and secondly by reducing operating costs and hence increase in revenue (Salzmann, Ionescu-Somers & Steger 2005). Defining the problem The three problems facing GHB which this report seeks to address are high electricity and water consumption as well as high transportation needs, which depicted it as an environmentally irresponsible company.

This has negative impacts on the public image of the company in terms of corporate social responsibility. The overall purpose of the report The purpose of this report is to find and recommend ways through which GHB can improve the environmental sustainability of its operations through reduction in electricity use, water consumption, and transportation. A definition of sustainability and a summary of the importance of sustainable practice for corporations Sustainability, according to the Brundtland Commission, is realized when “ elements of the society are able to meet the needs without compromising the ability of future generations to meet their own needs” (Cited in Alblas, Peters & Wortmann 2014: 514).

When corporations adopt sustainable practices, they benefit from reduced costs of operations because sustainability usually comes with reduced resource use. In addition, the adoption of sustainable practices helps corporations to gain a corporate reputation as social corporations especially in the wake of the need for corporate social responsibility (Klettner, Clarke & Boersma 2014). Overview of the structure of the report List key sections/concepts to be researched and discussed in the body of your report… The following sections will be researched and consequently discussed in the body of this report: Environmental sustainability Reduction in resource utilization: Water, Electricity, and Transportation Findings and discussion   4.1.

High electricity bills 4.1.1. Solution GHB faces a problem of high electricity bills as a result of heating and cooling the premises as it is made of corrugated iron. In order to reduce the high electricity bills, the factory need to be redesigned.

This can be achieved by replacing the corrugated iron sheets with thermal insulators such as bricks. The thermal insulators such as bricks have the potential of eliminating the heating and cooling needs (Miller & Spoolman 2009). This will in turn reduce the electricity consumption as it is mainly used for heating and cooling. The reduction in consumption of electricity is an important sustainability goal that can be achieved by the company through the process of redesigning the factory. The problem with high electricity consumption can also be reduced by increasing natural ventilation.

The natural ventilation is dependent on where the doors and windows have been placed within a building. One of the common methods that are used to increase natural ventilation is increasing the windows and vents (Miller & Spoolman 2009). More windows should, therefore, be fixed at the factory. This will play an important role in allowing the entry of natural light as well as the air. Improved circulation of air is important in ensuring that the building is able to cool at a fast rate and hence eliminating the need of using electricity for cooling.


Alblas, AA., Peters, JC. & Wortmann, H 2014, Fuzzy Sustainability Incentives in New Product Development. International Journal of Operations & Product Management, vol. 34, no. 4, pp. 513-545.

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