The paper "Business-To-Business Marketing Management: Case of Victorian Fine Furnishing" is a great example of a case study on marketing. Victorian Fine Furnishing is a company that produces crafted furniture and accessories. Recently, the company acquires a contract with Snoozarama to supply some goods. The commodities must be delivered after eight weeks. Victorian goes ahead to approach Ashley Timbers, their main supplier of raw materials. As the Victorian managers are discussing, a report comes that Ashley burnt up last night and would not be operational for the next month.
As a result, Victorian has to think a way out of the problem. This report deals with looking at the nature of the problem as well as providing several issues to consider when making decisions. The report mainly focuses on the business to business marketing theories and concepts to resolve the problem that Victorian is currently facing. The report ends with some recommendations that Victorian needs to focus on in the future to overcome such situations so as to reduce costs. 2.0 INTRODUCTION Victorian fine furnishings deals with handcrafted furniture as well as accessories.
It was established in 1996 and since then it has been a furniture importer, wholesaler, and retailer, and is specialized in Antique Reproduction Mahogany Furniture. The organization produces furniture that has a variety of styles like Victorian, Georgian, Chippendale and French provincial. The organization has a 12,000 sq. ft. a store that is located in Windsor, Ontario Canada, which is always packed with a variety of high-quality hand-crafted furniture built from the best solid woods. Most of its goods are transported through ships on a monthly basis from Indonesia thus making sure that there are new commodities to satisfy the customers’ needs.
Since the organization is a direct importer, it is able to offer very competitive prices for both wholesale and retail markets. The sales manager of Victorian Fine Furnishing is Ken Lambert and works with 34 employees who work together to produce classic Victorian style furniture. The sales manager has for the last seven months worked hard to open an account with Snoozarama, a nationally franchised company that has 41 specialized retail bedding stores around Australia. The general manager of the company is called Gerry Watts. The organization’ s furniture is hand-crafted by skilled craftsmen who use fine solid woods like ebony, mahogany, beech, and teak.
They specialize in recreating historic architectural details and create the best furniture in the Victorian, gold oak as well as arts and crafts period styles. 3.0 NATURE OF THE PROBLEM Victorian Fine Furnishings is a big company and thus wins big contracts that involve a lot of money. As a matter of fact, the current contract with Snoozarama is a huge contract and any miscalculation can cost the company heavily.
The major contractor of unrefined supplies to the corporation is Ashley Timbers in Oakleigh.