Essays on Business Venture Analysis for La Trobe University Case Study

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The paper "Business Venture Analysis for La Trobe University " is a good example of a business case study.   La Trobe University is a learning institution focusing on making valuable contributions towards the realization of sustainable growth of the professional, as well as place-based communities within the context of Melbourne’ s north, Bendigo, Greater Shepparton, and the Murray-Darling Basin. There is a need for the organization to change the way of doing things in order to achieve successful implementation of the strategies. This calls for venturing into a business platform with the objective of making sustainable growth within the community.

La Trobe University should consider entering into manufacturing of sports equipment and programs as a viable business venture with the objective of achieving sustainability and competitive advantage. The objective of this case study is to evaluate the business venture, resources, and costs, as well as the benefits of the venture in accordance with the image, vision, mission, and values of La Trobe University. Business Venture Analysis Leveraging assets La Trobe University has the ability and potentiality to leverage its assets towards helping the communities, as well as existing businesses within the case of Melbourne.

In contemporary society, sports are in high demand inclusive of international and recreational sporting activities. In addition, the sale of sports equipment continues to generate a substantive amount of financial resources for the growth and development of the economy. La Trobe can focus on the usage of its resources and image to venture into this business entity. In the first instance, the organization can concentrate on adequate investment in the extensive research relating to the operations of more complex technologies for effectiveness and efficiency in the delivery of quality equipment and programs for the sporting activities (Grande, 2011).

Venturing into the manufacturing of the sports equipment and programs can enable La Trobe University to leverage its assets in the course of aiding the community, as well as existing businesses in Melbourne to achieve their goals and targets (Barringer, 2012). One of the most effective approaches is through the organization and execution of open-fan-day programs to invite the community and existing business entities. This program will be vital in enlightening the community about the intention to engage in the manufacturing of sports equipment and programs.

Similarly, La Trobe University will seek to use this approach to generate business partnerships with the communities and such businesses, thus improvement of the living conditions of the community members (Shank & Lyberger, 2014). Various governments play an active and essential role in the development, as well as the provision of support to the sporting life of their respective nations. This is also true with reference to the high-performance level and community sport systems for the people of all ages, as well as abilities.

From this perspective, La Trobe University will gain essential endorsement from the ministry of education on its approach to engaging the community through sporting activities and programs. Market Opportunities The sporting industry continues to grow and develop while becoming an essential component in the contemporary economy. In addition, sporting activities remain one of the most powerful tools and techniques for the empowerment of the community members to overcome their inappropriate conditions. The view to venture into this business opportunity will enable La Trobe to benefit from two fronts.

In the first instance, the learning institution will focus on the usage of the approach to enhance its image and reputation under the influence of the CSR program. Secondly, La Trobe University will improve its revenue avenues through the marketing and distribution of sporting equipment and programs. Melbourne community has a substantive market opportunity for the sporting industry. For instance, there are diverse sporting activities in relation to football, hockey, rugby, basketball, netball, and volleyball among other games (Capranica & Millard-Stafford, 2011). This is an illustration of the fact that the industry is fruitful.

La Trobe University can focus on manufacturing sporting gears and wear for these sporting activities. In addition, La Trobe University can organize annual competitions for the elderly and young community members while encouraging society to embrace their products (Abbate, Alibrandi, & Souca, 2015).


List of References

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Barringer, B. 2012. Entrepreneurship: Successfully Launching New Ventures, (2012).

Grande, J. 2011. New venture creation in the farm sector–Critical resources and capabilities. Journal of Rural Studies, 27(2), 220-233.

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Koltapehi, M. P., Khajehpour, A., Forotagheh, E. A., & Hosseini, M. 2015. Surveying the Impediments of Sports Equipment Marketing (Sales and Export of Sports Equipment). Turkish Journal of Scientific Research. Vol, 2(3), 76-81.

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Abbate, T., Alibrandi, A., & Souca, M. L. 2015. University and Sports: How to Improve the CUS Services?. In Toulon-Verona Conference" Excellence in Services".

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