The paper "Corporate Social Responsibility in the Fashion Industry" Is a great example of a Management Case Study. The focus of this paper is on identifying the different advantages and disadvantages related to corporate social responsibility amongst the global fashion industry as a whole. It is noted that corporate social responsibility emerged within the mid of the 20th century and since then has continued to garner extensive popularity across the different sectors (McWilliams and Siegel 119). Nowadays, the concept of CSR has gathered lots of meanings given that researchers, as well as corporations, continue to hold divergent perspectives in regards to its overall definition thereby creating a debate on what CSR notably entails.
In relation to this research paper, corporate social responsibility is deemed to be the overall concept that fairly incorporates aspects related to both social and environment-based concerns into day-to-day operations as well as their immediate interaction with a distinctive number of stakeholders but on a voluntary platform (McWilliams and Siegel 120-122). Regardless of the sector, corporate social responsibility initiatives assist business ventures to entice customers while at the same time attract and retain unique talents.
On the contrast, Wood (694) argues that it is far much better than businesses comprehend both the benefits and limitations of corporate social responsibility activities for the purpose of selecting initiatives that fairly benefits both the company and surrounding community at large. To effectively conduct corporate social responsibility within the larger fashion industry; most of the companies within the sector adopt numerous forms of instruments like the code of conduct; auditing reports; labels and certification as well as reporting frameworks (Wood 695).
For instance, in a research conducted within this industry; both Bestseller and H& M CSR related activities were analyzed and reports made public. It was established that Bestseller’ s CSR related activities are derived from the caring motive that is deemed to be visible throughout their immediate communication strategies that in fact utilize ethos appeal (Wood, 696-700). The firm uses a combination of auditing, labeling, and certifications as well as reporting. It does not use any form of external auditors or even present reports on most of their respective initiatives (Schwartz and Archie 508).
In consequence, H& M executes CSR in a far much different manner given that it uses compliance and non-profit driven motives. Following this line of reasoning, it can be noted that they adopt a perspective related to both compliance and profit-driven motives. It thus technically means that its overall communication strategies are unique as it makes use of both logos and ethos appeal as a way of establishing its overall credibility. Suffice to say; it also adopts numerous initiatives in regards to their CSR operations like corporate philanthropy that is fairly augmented with cause-related marketing, cause promotions, and socially responsible business operations (Schwartz and Archie 508).
For this case; H& M executes CSR for the purpose of making enormous profits and thus, it utilizes its programs to connect with marketing and PR related activities. Just like its counterpart; Bestseller; H& M also utilizes similar CSR instruments but put much emphasis on reporting aspect since it focuses more on crucial international reporting standards.
Barnett, Michael L. "Stakeholder influence capacity and the variability of financial returns to corporate social responsibility." Academy of Management Review 32.3 (2007): 794-816.
Lykke Borreskov Juulsen and Helle Knudsen, Communicating CSR in the high street fashion industry: A discussion of CSR communication using Bestseller and H&M as examples, Master Thesis: Cand.ling.merc. - International Market Communication & PR, English, (2010): 2-165
McWilliams, Abagail, and Donald Siegel. "Corporate social responsibility: A theory of the firm perspective." Academy of management review 26.1 (2001): 117-127.
Schwartz, Mark S., and Archie B. Carroll. "Corporate social responsibility: A three-domain approach." Business ethics quarterly 13.04 (2003): 503-530.
Wood, Donna J. "Corporate social performance revisited." Academy of management review 16.4 (1991): 691-718.