StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Can the Dell Inspiron 1545 Experience Growth Again - Case Study Example

Cite this document
Summary
The paper “Can the Dell Inspiron 1545 Experience Growth Again?” analyses the Dell Inspiron 1545, which is a low-cost laptop model provided by Dell Computers. It was chosen for this research project because it offers very flat features with only one augmented benefit…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Can the Dell Inspiron 1545 Experience Growth Again
Read Text Preview

Extract of sample "Can the Dell Inspiron 1545 Experience Growth Again"

Topic: Can the Dell Inspiron 1545 experience growth again? The product: The Dell Inspiron 1545 is a low-cost laptop model provided by Dell Computers.It was chosen for this research project because it offers very flat features with only one augmented benefit, the inclusion of a wireless Internet card. It was chosen as a medium-high involvement product because of the factors that consumers find important, including cost, speed, memory storage and service. When comparing alternatives or conducting searches, all of these factors (or most of them) are going to be taken into consideration before making a final purchase. The product has a 2GHz processor and 2GB of storage, similar to that of its largest competitor’s most inexpensive laptop, Hewlett-Packard. This system uses dual-branding efforts with Intel to boost loyalty for those markets drawn to Intel’s brand reputation. It is a standard-sized laptop with minimal support features; those expected on lower-cost models. The market segments: One market is identified through psychographic segmentation, related to their needs and lifestyles associated with technology. This includes older Americans looking to sample technology due to limited experience or those in need of mobile communications to enhance their social networks. This group is more apt to purchase low-cost models than invest in augmented benefits with higher-priced models. The markets identified include the 16-25 youth and young adult buyer categories. This group is marked by price sensitivity and are quality conscious when making selections in the decision-making process (tp.edu.sg, 2007). This segment is an ideal group for study because they are often limited by resources on the types of models they can select and need to choose more inexpensive laptop models. This segment makes rational purchasing decisions and, when coupled with resource concerns, this market provides an excellent opportunity for exploring low-cost laptop models. The objectives: The objective of the study is to identify the principles that the 16-25 market segment considers important when searching for information or exploring alternative products. It seeks to identify their socio-cultural needs or their view of laptops as a whole in order to determine whether the Dell Inspiron 1545 can achieve more market gains. It is this market segment that maintains the homogenous characteristics most likely associated with this product based on price and functionality and should be included in the study. The primary research will use interviews to identify whether representatives of this market segment have specific preferences or needs when exploring potential purchases of laptops. References: Tp.edu.sg. (2007), Insights on brands: perception and purchase behaviour of Singaporean youths, Temasek Polytechnic. http://www.tp.edu.sg/youth_survey07.pdf (accessed April 10, 2010). Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Can the Dell Inspiron 1545 Experience Growth Again Case Study, n.d.)
Can the Dell Inspiron 1545 Experience Growth Again Case Study. Retrieved from https://studentshare.org/business/1735692-consumer-behaviour-1
(Can the Dell Inspiron 1545 Experience Growth Again Case Study)
Can the Dell Inspiron 1545 Experience Growth Again Case Study. https://studentshare.org/business/1735692-consumer-behaviour-1.
“Can the Dell Inspiron 1545 Experience Growth Again Case Study”, n.d. https://studentshare.org/business/1735692-consumer-behaviour-1.
  • Cited: 0 times

CHECK THESE SAMPLES OF Can the Dell Inspiron 1545 Experience Growth Again

Analyzing Dell Inspiron 700m

the dell inspiron 700m is released in the market during 2004.... In general, the dell inspiron 700m satisfies the need of the modern student who requires a mobile computing device that enables him to create and save files, take notes, and perform research.... 11 April 2008 dell inspiron 700m: A Review The past-faced lifestyle in the world makes mobile computinggadgets like laptop a necessity.... dell inspiron 700m is one of the most popular laptops in the market today which is used by students....
2 Pages (500 words) Essay

Life of Mary Stewart

Lennox retreated to England and wed Margaret Douglas, the daughter of Margaret Tudor, who gave birth to Darnley in 1545.... The paper "Life of Mary Stewart" presents that many events in the life of Mary Stewart are controversial, from her birth in 1542 to her death in 1587.... The two most well-known modern studies of her are by Antonia Fraser and Jenny Wormald....
1 Pages (250 words) Essay

The History of Codex

These codices were ephemeral and informal because after using once, they were washed out for their use again.... collection of separate pages bound together with a title cover (web.... eu.... u/medstud/manual/MMM/glossary.... tml).... It was invented by Romans that replaced… A wonderful work has been done in the history to achieve the excellence of codex but unfortunately a detailed history of research has still not been compiled....
5 Pages (1250 words) Essay

Inspired a shared vision

It is from this experience that I witnessed the importance of using facts and examples to influence a shared vision.... I have been in the leadership position in the organization for the last seven months.... I inspired a shared vision in the organization.... In this vision, we were to establish an… Besides the tendering activities under which the organization has been established, we could use our reserve funds and engage property agency as a means of accruing more revenue. To get the members embrace Inspired a Shared Vision al Affiliation Inspired a shared vision Inspiring a shared vision is a habit that is not developedafter a single exposure to leadership....
1 Pages (250 words) Essay

Knowing Deaf People while Signing to Them

For example, the… hatting experience that occurred in the initial stages of the conversation influenced me to understand that my recipients were unable to understand the meanings bound in the many signs I used.... For example, the chatting experience that occurred in the initial stages of the conversation influenced me to understand that my recipients were unable to understand the meanings bound in the many signs I used.... The chatroom experience influenced the understanding that the people were aggressive towards the people who were capable of hearing and speaking holding the belief that such people were ignorant of their inability to hear; hence, the use of verbal communication was deliberate and abusive....
2 Pages (500 words) Essay

Differentiation in the Oil Marketers in the United Kingdom

This proposal, Differentiation in the Oil Marketers in the United Kingdom, shall seek to determine the dynamics of value added amongst oil marketers in the UK within the downstream market, and shall focus on a select number of marketers as well as their products.... hellip; As the paper declares  competition has increasingly been stiff in the UK on oil marketers amid growing oil barrel prices as well as the unpredictable movements of the sterling pound....
7 Pages (1750 words) Essay

Individual Leadership Growth Reflection

An essay "Individual Leadership growth Reflection" reports that transformational Leadership is leadership that involves impacting change in society as well as individual systems.... This paper is a reflection of individual growth and leadership as regards the theory of transformational leadership.... rdquo; For me, however, I have found that my opinions can only be classified as either “black” or “white....
8 Pages (2000 words) Essay

How Dell Uses Effective Strategy to Gain Competitive Advantage

Furthermore, the direct sales model made Dell an industry and shareholder's sweetheart, a high-tech pioneer with seemingly limitless growth.... The paper "How dell Uses Effective Strategy to Gain Competitive Advantage" illustrates to the reader how dell effective strategy has been put into practice to gain competitive advantage.... The paper entails on how dell has utilized the direct sales strategy to gain their competitive advantage....
10 Pages (2500 words) Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us