Real Chocolate Company External Analysis - Case Study Example

nbsp;This assignment constitutes the analysis of business strategy at Thornton PLC which is the largest manufacturer and retailer of specialist chocolates in the UK.... nbsp;This assignment constitutes the analysis of business strategy at Thornton PLC which is the largest manufacturer and retailer of specialist chocolates in the UK.... The company is involved in making different types of chocolates, in various types of packaging.... The company is involved in making different types of chocolates, in various types of packaging....

Part 2- THE SWOPT analysis By the time, during the years of operations, BEW, Nestle and Mars seem to have achieved a great deal.... In four years, Mars ice cream achieved representation in about 50 percent of outlets and a market share of about 16 percent in wrapped impulse products in which at least 20 percent in the chocolate bar sector....

The internal and external forces facing the company will shape the direction that the company will take.... While the company can influence the internal environment, it is widely vulnerable to the aspects of the external environment (Alexander, 2012).... A strategic marketing strategy involves analysing all the short and strategic plan in the area of the company's marketing activities that deal with the examination of the strategic initial business state of affairs in and the conceptualisation and devising, assessment and selection of appropriate market-oriented strategies that will contribute to achieve the goals of chocolate and its marketing objectives (Ronald Ross Watson, 2012)....

Case analysis The process of making the famous chocolate passes through numerous stages that first begin by farming of the initial product of chocolate.... … The paper "Globalization and Sustainability - Australian chocolate Manufacturing Firm and Cocoa Bean Broker" is a perfect example of a business case study.... The paper "Globalization and Sustainability - Australian chocolate Manufacturing Firm and Cocoa Bean Broker" is a perfect example of a business case study....

This paper, therefore, aims to distinguish between leadership and management and in reference to Angus Thirlwell's organizational leadership and management perspectives during his tenure as the CEO of Chocolat hotel and an in-depth analysis of various management and leadership theories.... Angus passion for his business is evident through how he claims to religiously taste the chocolate and approve the company's chocolate recipes and perfect on them.... In addition to this, he also claims that his life either revolves on the company's board room or the cocoa trees....

Introduction Ferrero group through the use of its subsidiaries engages in the making of chocolates in addition to other confectionery products and it is the third biggest confectionery company in the globe (MarketLine 2015b).... The company is privately owned by the Ferrero family and it is also termed to be the most secretive organization (MarketLine 2015b).... The company has a wide range of products in the food and beverage category such as chocolates and associated products, snacks, bakery products, mints, drinks and spreads....

However, the report focused on The Hershey Company, Canada, through analyzing its market share, internal and external market analysis, and recommendations to enhance performance and competition.... … The paper “The Market Position of Hershey company” is a spectacular variant of the case study on marketing.... The report aims at analyzing the market position of The Hershey company which one of the internationally recognized producers of chocolate....

The scope of strategic management has widened and an understanding of a given practices needs critical analysis of the supply chain.... The scope of strategic management has widened and an understanding of a given practices needs critical analysis of the supply chain.... However, to analyse and monitor the external marketing environment (macro-environment) that have impacted on the three countries, Political, Economic, Social, Technological, Environmental and Legal (PESTEL) analysis is as shown below....