PepsiCos Diversification Strategy in 2008 - Case Study Example

… The paper "Managed Funds, Meaning of diversification and How It Affects Risk and Return" is a good example of a finance and accounting assignment.... The paper "Managed Funds, Meaning of diversification and How It Affects Risk and Return" is a good example of a finance and accounting assignment.... Meaning of diversification and how it affects risk and return diversification is a technique for managing investments by way of mixing a big variety of investments within a portfolio with an aim of minimizing the impact which anyone given security/asset could have on the overall performance of the portfolio....

1 - Differentiation This is a marketing strategy where organizations seek to make their products unique form those of their competitors and therefore build a unique and strong identity for those products.... It is also known as a segmentation strategy whereby organizations try to stand out from their competitors (Cole, 2005, pg.... Diversification Diversification is a marketing strategy that seeks to expand on a company's growth.... … The paper "diversification and Differentiation as Marketing Strategies for Sainsbury" is an excellent example of a case study on marketing....

Current revival for the company involves a strategy where it moved from being a sole producer of children toys to become a serious enthusiast and collector (Thompson, 2002).... This is through carrying out environmental analysis, organisation culture, strategy development, strategic choices and change management....