First Lane Delivery in Adelaide, Australia - Case Study Example

The paper 'First Lane Delivery in Adelaide, Australia" is a good example of a business case study. Adelaide is the capital city of southern Australia with a high population. The city has a good infrastructure that it enjoys from the South Australian government being the capital city and the centre of all the government offices (Xia et al., 2015). As per the 2014 statistics, the city had about 1.3 million inhabitants representing almost a third of the country’s population. The population of Adelaide city is made of mainly older people of above 60 years consisting of about 30% of the city’s population. These figures triggered the group to up with an idea of delivering various services of the door to door in the city. As it is well known that innovation is triggered by the desire to solve a problem in society, the first lane delivery is borne out of this desire.

The idea of going to the market is disappearing among people due to technology. And an increase in online marketing activities is part of the largest contributor to forming a delivery company. Most people in Adelaide are of the older age thus they find it difficult to walk around shopping in town; they resort to online shopping which requires delivery at the doorstep. First lane Delivery Company will also benefit from the stable economy of Adelaide city, being the capital city, it enjoys government offices and people with good salary who depend on delivery services due to their class. The city has a good transport system which makes it advantageous for the transport system to be favourable. The idea of delivery services was possibly thought out due to the low capital required to start and the market availability in the city (Osterwalder et al., 2014). Also with the two largest commercial airports in the city, the delivery company will have a market for transporting people to and from the airport. The invention is the most economical one to the group as we are using vehicles purchased to deliver goods and people to their destination earning income from it.