Ryanair Airline Business Strategies - Case Study Example

easyJet's assessment focuses primarily on the overall economic environment in Europe and gives a great deal of attention to regulatory concerns that affect the airline's business.... easyJet notes that the number of holiday travelers in the UK declined in 2011, but that the threat posed to the airline's business was compensated by declining business amongst its competitors.... This report presents a CORE financial analysis of two competitive low-cost airlines, EasyJet and ryanair....

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However, in recent times, various technological, economical, political and social changes have taken place which raises the need for Ryanair to come up with marketing strategies in order to maintain its brand in the aviation industry (Moreno et al, 2015).... The Brussels Airport terrorist attack for instance in March 2016 led to the cancellation of several flights which affected the normal running of the business by Ryanair (Sarma, 2016).... Ryanair, an Irish low-cost airline was founded on 28th November 1984 and currently has 2008 destinations (Tran et al, 2015)....

With its business outlook, leadership, and current strategies, there is no reason as to why Ryanair should not flourish.... The highly esteemed airline also has to keep a close eye on the business environment that surrounds them to keep abreast of any changes that may affect them.... The airline industry in Europe is highly competitive but Ryanair used unique traits to penetrate the European market as the first step of its successful journey....

… The paper 'Does the Customer Really Matter' is a great example of a business Case Study.... nbsp; The paper 'Does the Customer Really Matter' is a great example of a business Case Study.... The basic points of such a business model include high aircraft utilization, charging for extra luggage, and quick turnaround times (Dobruszkes 251; Sull 20-21).... The growth of low-cost carriers in the UK, the United States, and Australia as well as across the globe is the single-most-important factor that has shaped the airline industry since the 1990s....