Sketching Etihad Airways Business Model - Assignment Example

The paper "Sketching Etihad Airways Business Model" is a perfect example of a business assignment. The sketch represents the Etihad Airways Business Model. Areas marked 1-4 represents key operations of the model. According, details below elaborate on the model’s actors, and resources, infrastructures.

The first sketch is the flow from the Company (Etihad) to Hotels. In this case, the following categories are involved:

Based on the flow chart between Etihad and the hotel, the company engages with the hotelier, management of the company and different policymakers to move from its functional model to a product design model, which enables alignments of its operations, align with current demands in the market. There are several reasons that make this approach more appropriate for the company. First, the objective of the company in terms of strategic development is to reach even further improvement in service standards and computer-related products if it needs to rival its competitors.

The flow chart between the company and banks allows the company to address the constantly changing business environment in a more flexible and responsible way, as the product design model concentrates decision-making authority in a “product cell” and thus enables faster response. With that in mind, a product design structure and strategic management if applied to their the operating system design can provide the organization with an opportunity to gather cross-functional and diverse teams under each focus segment, and provide a customized and effective solution to the customers.

Allowing the above-detailed approach of transportation means the company should seek to benefit from the economies of scales and strong relationships with stakeholders and partners, which will, in turn, place it in a strong bargaining position with its upstream partners and allows leveraging the costs.

• Question Two: Sketching Etihad Airways Unification Business Operating Model

Etihad Airways Key Operations

Starting flight departure

The arrival of flights and closeouts

Processes of monitoring

Allocation of resources

Offloading aircrafts

Processes of maintenance

Loading aircraft

Preparing for flight departure

• Question Three: Placing on the Quadrants (Etihad’s Digital Capabilities and Leadership Capabilities)

According to the figure above Etihad has been placed in the second quadrant (digital masters) which according to the analysis and their operations they have the following in their operations:

• Good governance structure and approaches
• Strong overarching digital vision
• Different digital initiatives generating business values in measurable ways
• Strong digital culture

The fact that the company has moved to a digital master indicates that the current strategic position of the company demonstrates a strong focus on sustainability and growth. Therefore strategic options to grow through market penetration and market growth can be valuable to the organization but places further pressure on its already asset-heavy operations. In an increasingly complex and competitive market environment, it is critical to leverage these types of capital intensive solutions with more flexible and faster strategic options, such as product diversification.