Essays on Repertoire Market vs. Subscription Market Assignment

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The paper "Repertoire Market vs. Subscription Market" is an outstanding example of a marketing assignment. In terms of penetration, Bank B has the highest penetration when compared to other banks. Competitive repeat purchase markets are polarised into two distinct forms which are termed as either repertoire and subscription markets between the two banks, both expected to be repertoire markets, S varied from 0.28 to 12.9 with one of the banks having an S value of more than 0.8. it is also worth noting that there are some other categories that have an S value of 2.0 which equates to having more constrained within a narrow ranger rather than showing an even distribution.

While Bank E has the lowest concentration in the market, Bank A, C and F compete, though at distant rates, with Bank B. In all the other parameters, Bank B has the highest First Loyalty ranks probably because it has the best brands among the five Banks under consideration. The category buying rate is low in Bank B. Most probably, Bank B has developed good strategies that will make them the best in marketing (Pride, 2009).

They have developed strategies that distinguish their brands from highly competitive therapeutic markets. There is a need to have aggressive promotions in the market, tactics and strategies that will make brands sell well in the market. Repertoire market vs. subscription market A subscription market is the one which has customers subscribing to one brand for a long time until when they shift to another brand. There are examples of subscription markets which include insurance, banking, and telecommunications. Given the fact that consumers use one brand at one time, using another brand will mean that they have defected.

A repertoire market, on the other hand, is the one where buyers repeat markets. This normally happens within a consumer’ s individual repertoire. The proportion of the repertoire that a particular brand has at one particular time is normally stable. Bank B is a repertoire market because of the penetration and due to the fact that bigger banks, those with the highest penetration have repertoire markets. In repertoire markets, loyalty is very low. This is common in the scenario. Most of the categories tend to have low annual category penetration.

Bank B is preferred by more than 67% of the population. Most of the S categories are characteristically low. Marketing strategies should focus on new clients. The strategy that the marketing director uses is not a good one. This is because stationary markets rarely change. There is a need to have more clients to be repertoire because they will rarely change. Most markets are stationary in the medium term, thus suggesting that marketing activity has a short-term impact like that of price promotion or that of longer-term effect or they might have some success in maintaining the status quo. Section 2 There is a difference between brand salience and brand image in that brand salience refer to share of mind that the brand in question; this is actually the size of the thought of the brand in the minds of the customers.

An example is that two customers may associate a brand with totally different attributes but yet still have the same salience level. On the other hand, brand image is what the customer thinks of the brand.

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