The paper "Kodak Company Analysis and Business Issues" is a good example of a business case study. Kodak is a technology company based in America and focuses on imaging services and solutions. Even though Kodak dominated the industry over several years, it has been experiencing a number of challenges. Kodak has also experienced stiff competition from rival companies such as Sony, HP, and Canon. Its strategy to transform the industry has not worked on its favor thus making the company struggle. The main problem of Kodak was the transformation from conventional imaging to digital.
To regain its command on the industry, the company, therefore, need to eliminate the Consumer Digital Imaging Group since it is costly but without a significant return on investments. It also needs to develop an optics division to ensure that they regain their command of the market. 1.0 Introduction The company analyzed for the study is Kodak. The issued discussed include Kodak as a company and analysis of its background. It also entailed a detailed description of why Kodak decided to change its business strategy which will be based on Porter’ s Five Forces Analysis of the Company.
In addition, it captures the consequences that are linked to Kodak’ s strategic change in the photographic film to which it operates. Furthermore, the report captures a set of recommendations that will boost the growth of the Kodak Company and enhance positive outcomes. Lastly, the report concludes with the key points that are presented. 2.0 Analysis Kodak is a technology company based in America and focuses on imaging services and solutions. It is also known as Eastman Kodak Company named after the founder George Eastman (Mendes 3).
It provides its service directly and indirectly through its partners and other innovative firms. Kodak’ s products include software, hardware, consumables and customer services in commercial print, graphic arts, electronic displays, packaging, publishing, commercial and entertainment films, and markets for consumer products. The company has a world-class research and development capabilities, a brand that is highly trusted and a portfolio with innovative solutions. It helps its customers to grow their businesses sustainably and empower themselves. Initially, photography was an activity based on studio and professionals were the common users.
However, the founder of Kodak, George Eastman, changed it to a hobby that anyone could consume. The company was started in Rochester, New York in which it introduced the first portable camera and a roll film. It offered a range of services and products and quickly became a leading company in portable photography with processing, production and distribution facilities all over the world and one of the most famous brand names. After the Second World War, the company began to expand through engaging in healthcare and chemicals since it was aware of the changing technologies.
In 1980, the research and development department of Kodak launched initiatives that resulted in products of high electronic technologies (Mendes 3). Since then, the company has been trying to transform the film industry and be a leader through digital imaging. Today, Kodak is a digital imaging business that focuses on commercial imaging such as commercial films, 3D printing, and motion pictures despite entering a bankruptcy plan in January 2012.
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