Essays on Coca-Cola Company - Problem Identification and Analysis Case Study

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The paper "Coca-Cola Company - Problem Identification and Analysis" is a perfect example of a business case study.   The Coca-Cola Company is defined as being the most popular trademark in the world and this, in fact, is a genuine assertion. The company has in its ownership, about 400 different types of brands that are appealing and attractive to different individuals throughout the world. The company is also capable of satisfying the needs of all their clients or consumers and enhance their experiences with the Coca-Cola products. The company’ s (Coca-Cola) products are quite appealing to a wide range of consumers from all genders, ages, and races.

The Coca-Cola Company is well known the world over because of its global popularity since its products are actually sold to over 200 nations while some of its major competitors have only managed to sell their products in numerous select countries. As a result, this gives the Coca-Cola Company a competitive edge or advantage over the others. It is indeed an obvious fact that the Coca-Cola Company is easily recognized by all and sundry (Carey, 2009). The popularity of the company has made to grow as an organization which is very much well recognized.

The company’ s finances make it easier for it to continue growing and even expand into the future. In addition to that, finances also make it possible for the company to promote many of its other products. In essence, many aspects of the Coca-Cola Company have proven to be superior to that of its major competitors which include its corporate structure and promotional techniques. Some of these aspects include another market mix, implementation plan, and positioning.

It is through such aspects that make the Coca-Cola Company to be placed ahead of its competitors and instigate it to aspire to higher missions and goals. It is the company’ s mission to refresh and totally satisfy the entire world and make a bottle of the company’ s products to become available to each individual all around the globe.   Problem Identification and Analysis Despite the fact that the Coca-Cola Company has been a great successor in the industry of soft drinks for over 100 years, it has all along incurred numerous crises along its successful path.

The Coca-Cola Company is faced with numerous challenges in the contemporary market because of the market-driven changes, socio-economic changes, and regulatory changes. The Coca-Cola Company is faced with numerous significant strategic issues. One of the strategic issues is a decline in sales of the carbonated soft drink sector, the second strategic issue the current wellness and health trend that has swept throughout the beverage industry while the third issue arises from the threat of increased competition from the PepsiCo Company Ltd. Another strategic issue that the Company is faced with is an increase of conflict with other bottlers, lack of food safety and innovation, and the statutory regulatory compliance (Lopez, 2013). It should be noted that the introduction of new products, effective innovations, and the ability to respond with the agility towards changing consumer and customer demands are quite essential.

This must, therefore, be implemented through the introduction of both new formats and products which are planned successfully and executed as well. However, the Coca-Cola Company has now neglected its product innovation during the past few years.

The better adaptation of PepsiCo towards consumer health recently made it overtake the Coca-Cola Company in the market value, something that has been done for the first time in a period of 112 years. The Coca-Cola Company failed to realize that innovation actually represented the largest single opportunity for it to drive its profitable growth.

References

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Smith, A. (2011). Fast Food and Junk Food: An Encyclopaedia of What we Love to Eat. New York: ABC-CLIO.

Lopez, D. (2013). Brand Development of Coca-Cola Company (UK). New York: GRIN Verlag.

Pendergrast, M. (2013). For God, Country, and Coca-Cola. New York: Basic Books.

Luther, W. (2011). The Marketing Plan: How to Prepare and Implement it. New York: AMACOM Div American Mgmt. Assn.

Ferrell, O. (2010). Business Ethics: Ethical Decision Making & Cases. New York: Cengage Learning.

Dibb, S. (2012). Marketing Briefs: A Revision and Study Guide. New York: Routledge.

Hays, C. (2010). Pop: Truth and Power at the Coca-Cola Company. New York: Random House.

Ferrell, O. (2012). Marketing Strategy. New York: Cengage Learning.

Ma, T. (2014). Professional Marketing ad Advertising Essays and Assignments. New York: Tony Ma.

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