The paper “ The Euro Disney Company and the Differences between France and America Based on Two Sets of Dimensions” is an engrossing version of the case study on law management. Euro Disneyland was opened in Paris in 1992 as the first to be opened by Disney out of America. The management of the park was later taken up by Euro Disney S. C. A. Although at the moment the volume of visitor traffic to the company and its popularity has grown tremendously, this has not been the case in the past years.
Euro Disney was criticized and made to look controversial because of the name it was given and the way the American culture was impacting on the surroundings in France. Consequently, the company incurred huge losses financially. The first dimension developed was power or distance. It is used to refer to the level of inequality existing and accepted by people in a given society with people who have power and those who have no power. The US has a power distance score of 40 that happens to be lower than the world average by 27%.
America is a society with low power distance and has a flatter structure of an organization with just a few supervisors at work meaning employees have the freedom to make independent decisions Reekie, Allen, & Crook, (1991). When the PD is low it shows that power is dispersed well and it is shared. In such a society, people look at each other as equals. On PDI scores France has 68 points which means it is 24% higher compared to the world average. In France as a society with high power distance, there is more centralization and there is a tall hierarchical structure of an organization with many supervisors giving orders to those people at lower levels.
A high score on power distance is an indication that people in a society are at home with unequal power distribution and that everyone understands his place within the system. The second dimension is individualism (IDV) which is about how strong the people’ s ties in a community are. When the score for IDV is high then the connection between people is low.
When the IDV is low then the group cohesion is low with high levels of respect and loyalty in the group Gordon, Kingston (1996). The group is bigger with people being responsible for the welfare of others. America has the highest individualism score standing at 91. On the other hand, that of France is 71 and goes beyond the world average by 65%. In America, people are less concerned about the welfare of others. France is the opposite. The level of cohesion among people is higher and they tend to mind the welfare of the members of their societyThe third dimension is that of masculinity (MAS) which refers to the level with which a society values the roles played differently by females and males.
America leans more on masculinity than France. The score for MAS in the US is 62 which happens to be above the world average score by 24%. Therefore America has a lot of value placed on success, material possessions, and money (Forman, 1998). The degree of gender differentiation is higher than that of France. A considerable portion of power structure and society is dominated by males with females being in submission.
In France, the masculinity score is lower at 43 and under the world average by 14%. The level of differentiation is lower and gender discrimination is not so pronounced. Treatment between males and females is equal in every societal aspect as opposed to the American way Luthans, (2008).