The paper “ The iGeneration and the Need for Reviving the iPod Bans" is a dramatic variant of a case study on marketing. ‘ I-pod’ is such a product that has been designed for the convenience of technologically upgraded generations. The product is useful, accessible and of great utility. Its quality and progressive manufacturing had created various new lines in a number of stages. In its development chart, it has grown from being a portable digital music player to a video player and podcaster. It has met various levels of sophistication in the matter of interactions in the existing world.
It facilitates its users by allowing them to take communicate under any circumstance. iGeneration or generation as popularly known refers to the newest generation following Generation X. iGeneration or generation is special as it only knows digital communicative media and is growing with the far rapid pace that any of its predecessors with easy access to information. As for Watters, Ethan (2003), the groups are rooted in common-interest and celebrated enjoyment, especially in an urban lifestyle. The media to collect information is made possible through the equipment like an iPod or iPhone.
The usability has grown so much that the present generation can hardly believe in a life without it. This paper targets at various levels of understanding of this developing subculture and thereby is an attempt to see the possible future through it. This paper has got special interest over the understanding of the background of I-Generation and its development as a subculture. Along with this, there is an attempt to see the approach with a futuristic standpoint. The paper further interprets the related analytical aspects and developed consequences of this fast-growing subculture, affecting the educational system as a whole.
Finally, the paper concludes with the ideas and pros and cons related to the discussions that are being done throughout the paper. i-generationThe Internet generation or as popularly called i-generation; is a term to represent the generation of people who have grown up with digital and computer technology. The followers of this term or living entities are those people who have grown with the rise of the World Wide Web. This gamut of young people is usually born from 1994- till present.
This is the next generation after the generation-X. The term came into existence through William Strauss and Neil Howe, in their Generations theory (Martha Irvine 2004). Background of caseInitially, the term iGeneration, as referred in the BBC News, is to those who took the information displayed over the internet for granted. These are those people who very heartily accepted the utility of services such as internet forums, email, online dictionaries, and search engines. They also accept the dominance of the communicative media like MySpace, Facebook, imageboards, Bebo and YouTube.
This is the specified generation that reflects its strong urge for instant-gratification that technology has impacted. This is a generation that has been tagged for all those internet and computer savvy people who are born between 1981 to 2000 or to date. They are called the ‘ net-generation or the younger siblings of generation X. They have got a stronghold over media interaction and are on the verge of understanding every new invention related to the Information and Technological sector. Through them, the connectivity has grown internationally and the world has turned more akin to the technology of internet communication and digital usabilities.