The paper 'Samsung Competitive Strategy' is a wonderful example of a Management Case Study. Samsung is a South Korean based company that is specialized in the production of various forms of electronic devices. A range of products is produced by the company for the purpose of meeting customer demands. The main flagship products produced by the company included Samsung Electronics (SEC), semiconductors, cellphones, TVs, and LCD panels. This was followed by diversification of the company into other services such as machinery, shipbuilding, and chemicals. The company ventured into global operations in 1987 when Lee Kun-Hee took over as the chairman of the company.
The company faced high competition from other companies in Japan in the production of cameras and audio equipment. Due to the present global competition, the company has been forced to enhance its global presence by understanding customer demands and ensuring they are met while competitors do not attract its loyal customers. Samsung products account for a fifth of the products exported from South Korea (Clinton and Graves, 1999, p. 65). The company has become a flagship in the South Korean economy and it has been involved in various forms of innovation to improve the competitiveness of its products.
This paper illustrates the strategies used by Samsung to maintain a competitive advantage and compete favorably with its competitors. Key Product Streams of Samsung In the production of digital media devices, the main products produced by Samsung include TVs, monitors, DVDs, VCRs, camcorders, printers, and Personal Computers. In the sales of digital appliances, the main products produced by Samsung include refrigerators, air conditioners, microwave ovens, washing machines, and vacuum cleaners.
In the sales of semiconductors, the main areas of specialization include the sales of SDRAM, flash memory devices, display drivers, and DDR (Daidj, 2015, p. 83). In addition, Samsung involves in the sales of telecommunication devices such as cellular phones, systems for communication through mobile phones, furthermore, Samsung is involved in the production of LCD products such as cellular phones, mobile communication network systems, and optical cables. The company is also involved in the production of mechatronics. An Analysis of Design and Nature of Samsung’ s Operations Key Processes that Exist An example of a key process used by Samsung to maintain a competitive over its competitors is the leading technology by conducting massive research and development in areas where improvements need to be made in the provision of its products to customers. An example of an area where research has been enhanced to improve the competitiveness of Samsung is the suitability of GE’ s Six Sigma in the management of its processes.
this strategy has been found to fit well in the process of improving the continuous tasks of the company. In addition, more research has been conducted on the suitability of a profit-sharing program that enables all employees, as well as managers, to become eligible for bonuses as a percentage of their salaries.
This is aimed at ensuring the company implements a culture of all-inclusiveness in the process of meeting the welfare of its employees. In the effort to prevent free-fall, the company plans to create reforms in the product line-up and considerably enhance product competitiveness for each product. The company plans to use new materials and technologies that include metal frames and flexible displays so that its devices can be set from rivals.
The company is also working on differentiated software and the use of components that reduces the cost of phones produced. The company does not intend to scrap the old designs but it will think strategically to ensure products are differentiated for various prices. For instance, the company intends to provide a wide range of devices that can be afforded by various consumers. A number of models have been developed for releases such as galaxy S5 Active and Galaxy S5 Sport.
Other variants include Galaxy S5 Mini and Galaxy K Zoom that has a camera as well as the ability to access the internet at a high speed. Furthermore, more research is being conducted on the development of software such as processors and screens in addition to hi-tech features such as curve displays. This is aimed at attracting more loyal users of the mobile handsets produced by the company. In addition, more investments have been made in software, hiring a number of new engineers as well as starting operations that include Media Solutions Center.
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