The paper "Capability Choosing and Justification - Apple " is a great example of a business case study. The marketing technique of the Apple Company is highly successful. The company appears to understand the marketing aspects that will excite people regarding its products and execute them effectively. Its marketing strategies demonstrate that the company cares for the lifestyle of its customers. It normally advertises its product as a way of offering people an improved life and make lifestyle and aesthetics appeal trend essential. The company launch all its products with these characteristics and exceptional functionality.
The company has a tradition of launching new product after one year of 6 months, which is followed by intense advertisement campaign that increases its sales. The company also takes the liberty of announcing the launch date of a new product in the media, making customers excited and ready for the new product (Johnson et al. , 2012, p. 16). Product Quality and Diversified The company is known for creating quality products that are highly diversified. It creates computer hardware and software, electronic devices that include ipads, ipods, iphones, Apple TV, and other related software application products among others (Mallin & Finkle, 2011, p.
67-68). All these products are highly known for their exclusive design, high development and manufacturing quality. The company also offers network solutions and enhance sales of various technology related accessories. Most of accessories and application software are exclusively designed for its products an aspect that increases their sale by ensuring all its hardware users only depend on their software. In this regard, the company manages to improve the sale of all its products and to cut unnecessary competition from the software industry (MarketLine, 2015, p. 4). Effective Company Management The company has a strong management team which is comprised of visionary leaders with innovation as their main goal.
The company management is centralized with a president and CEO as the head of the company. However, the company has managed to assigned duties to various vice presidents with unique functions that range from marketing, engineering, finance, and design among other unique and general company’ s operations. These individuals have highly enhanced the general operation of the organization processes in the company.
They have highly contributed to the high organization performance and development of competitive operational strategies in the company. Consequently, the company has managed to emerge among round competitive companies in the market which provide it with a better market position (MarketLine, 2014, p. 13-17). 6.0Capability matching 6.1 Capability matching table Table 6.1 Matching capabilities with the KSFs Key Success Factors (from case study 1) Capabilities (Take the capabilities from S1.3 above. That is, your choice of 5 capabilities). Match each capability with each KSF in Column 1) 1.Brand Name Unique Design 2. Differentiation Maintain product quality and differentiation 3. Alliances Ability to produce an innovative product 4.
Relationship with suppliers Effective company management 5.Strong Advertisement Effective promotion of brand name Note: All capabilities must be matched with a KSF and vice versa. If more than one capability matches a KSF then use an additional row. 6.2 Rating capability with the KSF Table 6.2 Rating the capabilities with the KSFs Capabilities KSFs (From Table 2.1 above) Unique design Ability to produce innovative products Effective promotion of brand name Product quality and diversification Effective company management Brand Name 9 9 9 5 5 Differentiation 6 7 6 9 6 Alliances 3 5 2 3 7 Relationship with Suppliers 4 4 3 7 7 Strong Advertisement 8 9 9 6 6 TOTAL Add each column to complete the exercise 30 34 29 30 31 Note: Rate each capability from 1 to 10 with 1 the lowest and 10 the highest.
Add each column to complete the exercise. 6.3 Rating narrative Unique Design The unique design is recorded as the third in the total rating of the company’ s capabilities. It was highly rated with regard to the strong advertisement, brand name and differentiation. This is because unique design highly enhances the company’ s marketing process by providing marketers with high marketing stamina. The unique design also improves the brand image and thus, promoting the brand name and giving it a position in the market. The company’ s unique design has highly contributed to the growth of the company’ s products preference in the market.
The unique design has also been highly employed differently in different aspects, resulting in the development of differentiated company’ s products all with unique and appealing features ().
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