Essays on Social Scoring and Influence Marketing Case Study

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The paper 'Social Scoring and Influence Marketing' is a great example of a Management Case Study. Globally, businesses are becoming more competitive than those in managerial positions need to make decisions that touch the exact needs of the customers. Depending on the nature of the made decisions, an organization might experience success or failure while trying to create a better competitive advantage. In most cases, those in managerial positions use power to influence the behavior of others and organizational activities. Change is one of the aspects of that is inevitable; therefore, the management must ensure that it aligns its decisions with organizational structure.

There are several aspects of aspect power of managerial power including referent, reward, informational, legitimate, expert, and coercive which all play a crucial part in the management of business activities. For effective and efficient management, most managers tend to integrate all the aspects of powers while delegating their duties. There are three different dimensions of power tactics such as behavior, structural, and rational. From a business point, power is the ability to get things done. With power, the management has the ability to influence the behavior of others while adjusting management practices to achieve the desired objectives.

To some extent, people tend to resist change; however, it is the responsibility of an effective leader to overcome such resistance (Sen,   2008, 127). Unfortunately, most people view power in management as corrupt and evil. People could use their management power to benefit others or constrain them, serving organizational goals, or undermining them. Literature review for the power of personal influenceWith the businesses becoming more competitive, managing flat organizational structures are also becoming increasingly difficult especially influencing those that the management is having no authority over.

Therefore, it is very crucial to influence people at all levels of management – up, down, and across the organization. In such areas, employment of personal power could have a dramatic impact. People in managerial positions exhibiting personal power tend to have more success. In order to match the current needs of the customers, the management requires practical tools and techniques for increasing their self-confidence, expand their behavioral competence, and enhancing their level of personal effectiveness.


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Church, M. 2013. Amplifiers: The power of motivational leadership to inspire and influence. Milton, Qld: Wiley.

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Pooley, J. 2006. Fifteen Pages that Shook the Field: Personal Influence, Edward Shils, and the Remembered History of Mass Communication Research. Annals of The American Academy of Political and Social Science, 15(10), 99-107.

Pronin, E., Wegner, D. M., McCarthy, K., & Rodriguez, S. 2006. Everyday Magical Powers: The Role of Apparent Mental Causation in the Overestimation of Personal Influence. Journal of Personality and Social Psychology, 7(5), 115-121.

Schaefer, M. 2012. Return on influence: The revolutionary power of Klout, social scoring, and influence marketing. New York: McGraw-Hill.

Sen, M. 2008. Business management. Jaipur, India: Oxford Book Co.

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White, C., Vance, A., & Stafford, G. 2010. Internal Communication, Information Satisfaction, and Sense of Community: The Effect of Personal Influence. Journal of Public Relations Research, 13(7), 122-127.

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