The paper "Green Initiatives Undertaken By Wipro Limited" is a perfect example of a management case study. Wipro is a division of Wipro Limited and specializes in providing technology and process solutions, as well as an integrated market. The company is based in India, providing IT solutions to the corporate segment. The company is estimated to be worth $10 billion. It has scooped several awards for its customer care, social responsibility and leadership (Wipro, 2013). Green Initiatives Undertaken By Wipro It began with reducing energy consumption through merging and virtualization of its datacenter.
An emerging increase in Wipro’ s server usage was causing considerable difficulties in regulating and tracking the energy costs which were rising by the day. The IT department, therefore, decided to use blade servers and virtualization to minimize the problem. As a matter of fact, CIO Laxman Badiga noted that the amount of space used in the datacenter was raised by consolidating their servers for different applications and this, in turn, helped open up space and to optimize their cooling needs (Luna F. 2010). Virtualization is a technology that enables several operating systems to be executed from a single processor, simultaneously.
Server virtualization enables an organization to cut cost in procuring and maintaining hardware, enhance power management as well as reducing cooling and power costs (IBM, 2013). There are several factors that can contribute to extreme energy use in a data center. However, X86 hardware is not utilized fully becoming the largest consumers of energy. Servers utilize about 80% of the entire IT load, which is about 40% of the estimated consumption in the data center. X86 servers process only single application remaining 85-95% idle, yet power is consumed (VMWARE, 2011). Another initiative used by Wipro towards green IT was making its manufacturing plant ISO 14001 certified.
According to ISO OBP, (2013), ISO 14001:2004 outlines the criteria for certifying an environmental management system. The ISO gives the framework to be followed by an organization for a smooth environmental management system; it does not give the requirements. Any organization can use the ISO certification regardless of its nature of operations. ISO 14001:2004 assures organization’ s internal and external stakeholders that, something is being done on environmental impact. The international standard enables an organization to create and implement policies, taking into account significant environmental aspects and legal requirements.
Its success is dependent on the commitment from all the stakeholders. The system enables organizations to take actions towards environmental protection. It also assists in striking balance, controlling pollution and socio-economic needs. Environmental management systems encourage the application of the most applicable technique at a given time (ISO OBP, 2013). One year after the application of ISO 14001, Wipro introduced a program to its customers, where discarded items were collected and sent to certified vendors for proper disposal.
The initiative taken to manage e-waste was called green computing. It enabled proper management of waste in all levels of production. Another initiative taken towards green IT was the manufacture of eco-friendly computers. The computers referred to as GreenWare was in line with European Restriction of Hazardous Substances (ROHS). European Commission (2013) defines ROHS as legislation controlling the usage of hazardous substances in the manufacture of electrical and electronic gadgets. It promotes proper collection and recycling of the gadgets.