In general, the paper "Problem Identification and Analysis of KeyGrain’ s Managing Director" is a good example of a management case study. KeyGrain, a firm that sells health products in the Australian market, has several problems that have been noted by the newly selected Managing Director, Alison Razor. This report explores the major issues facing the firm, as indicated by Alison and the recommended solutions as well as an explanation of how the company will implement the recommendations. One of the issues addressed in the report is that the firm sells one product brand only and focuses only on the Australian market.
Since competition has been rising in health, there is a likelihood that the firm might not withstand the competition in the future. Further, the quality of production has been constantly found to be poor, yet the film seems to lack a proper performance management system and training opportunities for the workers. Last, there seems to be a lack of proper communication between the top management and the workers within the organization, leading the workers and middle managers to be dissatisfied with the top management.
As indicated in the recommendations, the firm can address the issue of overreliance on the Australian market and one product brand amidst the rising competition in the health industry through establishing new brands and establishing a proper and efficient strategic plan. The quality of output can be improved by establishing proper performance management and reward systems. Last, developing proper communication channels will help to solve the issue of communication. 1.0 Problem Identification and Analysis KeyGrain is a firm that sells health products in the Australian market, and it is owned by an American organization.
Recently, Alison Razor has been selected as the Managing Director (MD) of the firm after completing the MBA program. Alison has noted several problems in the company, which are likely to halt the performance of the firm in the future if not effectively addressed. The following are some of the major problems facing the company: 1.1 Overreliance on one Market and Product Brand One of the major issues identified by Alison is the reliance on the Australian market and one product brand only. As Alison explained, the firm focuses only on the Australian health market.
As Alison noted, the competition in the Australian health market has been rising and is expected to continue rising in the future. At the same time, the firm sells only one health product, the healthy muesli bars. The problem lies in the fact that if competition continues to rise, the firm might not withstand it. In the extreme case, the firm might be compelled to close its operations. The main source of the problem is the lack of a proper strategic plan for the firm.
For a business organization to succeed, as John and Harrison (2013) explained, it must have an efficient strategic plan that guides its operations. Among the main contents of an effective strategic plan are good vision and mission and proper and achievable goals and objectives of the firm. A vision entails what a firm aims to become or achieve in the future. Mission refers to what a firm aims to do to achieve a certain vision. Goals are the measurable outcomes that the firm targets to achieve over a given period.
Objectives are the steps that are taken to achieve a certain goal. All the four contents of a strategic plan influence the plans of a firm and motivate workers to work hard (Hä rtel & Fujimoto, 2014). KeyGrain seems not to have a proper strategic plan as the middle managers, and the workers are just contented with what that firm has been achieving and are not guided by proper plans.
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