The paper "Comparison of the Smith Family with Other Charities" is a great example of a Management Case Study. The report uses a SWOT framework to analyze the manner in which “ The Smith Family” which is a charitable organization in Australia works. The report analyzes the “ The Smith Family” by comparing it with other charitable organizations like Salvation Army, St Vincent de Paul, Save the Children and other charitable organizations. This will thereby help to understand the strategic positioning of “ The Smith Family” in comparison to others and will help to develop strategies based on which the charitable organization can achieve better results in the future. About the Organization “ The Smith Family” is an independent children’ s charity working for disadvantaged children so that the children from the education imparted to them can create the required atmosphere which will help them to be successful.
Presently, “ The Smith Family” works in 97 communities and has helped to improve the condition of more than 19,600 people and has over 7,800 volunteers working for them (Smith, 2013). “ The Smith Family” started their noble cause in 1922 when five businessmen came together to improve the condition of children through better education facilities.
Since, then the organization has grown leap and bounds and contributes towards improving the depriving condition of children (Smith, 2013). The organization since its inception has looked at improving the education to children so that they can contribute positively towards their own development and have been thereby able to work towards the improvement of the condition of children in Australia. Mission: “ The Smith Family” has identified a mission statement which directs and governs the working style and is creating opportunities for young Australians by providing the support which they need through improvement in education and ensuring that the children are able to use it for the growth (Smith, 2013).
The organization has followed the same mission all along and has been successful by ensuring that a proper framework that is aimed at developing an environment is created (Hassay and Peloza, 2005). This has helped “ The Smith Family” to contribute positively towards the society and the economy as a whole. SWOT Analysis The analysis will look at the internal and external factors thereby help to understand the manner in which “ The Smith Family” has been able to work on the different areas.
The SWOT is as under Strengths Firstly, “ The Smith Family” has ensured that the mechanism through which money is raised appeals to people and helps to get the required sum. This can be seen from the fact that the “ The Smith Family” advertised a child finding it difficult to go to school because of the lack of money. The advertised instead of focusing on the product highlighted the actual adversity and helped to appeal to people (Campbell, 2009).
This has a vast difference compared to the advertisements provided by Save the Children where the actual meaning that the advertisement looks to convey is lost. Thus, the development of advertisements that helps to appeal to people and ensure that the required funds can be garnered is one of the biggest strengths being demonstrated by “ The Smith Family” . Secondly, the organization is continuously witnessing a growth in community and volunteer base. This can be seen from the presence in over 97 communities has over 7,800 volunteers working for them.
The sheer presence and working on the same business model has helped them to ensure better services to society. In comparison to it, the Salvation Army has become stagnant and is not witnessing the same pace which is being highlighted by “ The Smith Family” has further complicated the matter for other charities.
Apinunmahakul and Devlin (2004). Charitable giving and charitable gambling: an empirical investigation. National Tax Journal, LVII (1), 67-88
Campbell, M. (2009). Review: The Smith’s Family More Than Just Money. Retrieved on August 22, 2013 from http://www.theenthusiast.com.au/archives/2009/review-the-smith-familys-more-than-just-money/
Callinan, R. (2012). Lookalike hit charity supplies. Retrieved on August 22, 2013 from http://www.theage.com.au/victoria/lookalikes-hit-charity-supplies-20121223-2bttx.html
Hobbs, M. (2013). Charity phone app makes giving easy. Retrieved on August 22, 2013 from http://www.afr.com/p/national/charity_phone_app_makes_giving_easy_VxlqH5hFFYPUGMkSFfLZvL
Henry, E. (2009). The Smith Family. Retrieved on August 22, 2013 from http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/about+us/community/charity+partners/the+smith+family
Hassay and Peloza (2005). FUNdraising: having fun while raising funds. Advances in Consumer Research, 32
Landry, L., Price, L. and Rupp. T. (2006). Toward an understanding of the economics of charity: evidence from a field experiment. The Quarterly Journal of Economics, 121 (2), 747-782
Passey, D. (2000) Charity and lottery: the British experience. The Philanthropist, 16 (1), 33-41
Smith. (2013). The Smith Family. Retrieved on August 22, 2013 from http://www.thesmithfamily.com.au/site/page.cfm
Trigger, R. (2013). Charity helps close education gap. Retrieved on August 22, 2013 from http://au.news.yahoo.com/thewest/a/-/breaking/17497552/charity-helps-close-education-gap/