Essays on Unilever and Profitability Case Study

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The paper "Unilever and Profitability" is an amazing example of a Business case study.   Unilever is the second-biggest producer of various consumer goods globally. Recently, it launched and emphasized to adopt sustainable consumption by putting sustainability at the heart of its operations. Unilever has taken this as a new model that is followed by distinct actions focusing to achieve the highest sustainability outcomes by 2020. Its environmental impact will help it realize its goal to double its sales over the next ten years. However, for many companies and shareholders, though the model will promote long-term benefits, it might affect business growth and short-term profits.

However, the company is committed to its goals and will give annual reports to communicate how it has achieved its goals. Unilever's sustainable objectives will have a major impact on billion of consumers and in most parts of the world where Unilever operates. The first objective focuses on cutting the environmental impact by 50% particularly on water, greenhouse gasses, and waste in its products (Ibid, p.1). What the company simply means is that its operations will aim to double the use of renewable energy, reduce water consumption, and reduce waste disposal to higher levels.

If achieved, the move will give the company a recognizable image to the public as these commitments are very promising and unmatched by any other company. Secondly, Unilever focuses to source 100% of agricultural supplies from various sustainable sources (Ibid, p. 1). In turn, it will help farmers ensure sustainable practices while assuring continuity of its operation. Thirdly, the company focuses to improve the health and well-being of a billion people around the world. Of course, that will be possible if its production takes into consideration sustainable ideas and operations. Unilever operates in China, and its sustainable objectives will have major impacts on the Chinese population.

First, China is known for its biggest and growing population and as an emerging market, most companies will concentrate on its market. In turn, Unilever operations will fit in the future regulatory environment that China government might enforce to allow companies to reduce their impact on the environment.  

References

Anderson, R, 2010, “Unilever says sustainability key to new business model”, BBC News, 15 November, Accessed [30 May 2015] from http://www.bbc.com/news/business-11755672.

Avery, G C, & Bergsteiner, H 2011, “Sustainable leadership practices for enhancing business resilience and performance”, Strategy & Leadership, 39(3), 5-15.

Barton, D, 2011, “Capitalism for the long term”, Harvard Business Review, 89(3), 84-91.

Boerma, D, Dec 2012, “Barriers Businesses Face When Adopting Sustainability Initiatives", Accessed [30 May 2015] from http://blog.mainpac.com.au/barriers-businesses-face-adopting-sustainability-initiatives/.

Demirel, P, & Kesidou, E, 2011, “Stimulating different types of eco-innovation in the UK: Government policies and firm motivations”, Ecological Economics, 70(8), 1546-1557.

Herman, R P, & Nair, V, 2015, “Commit! Debate: The Shareholder Value of Sustainability: A Brief for corporate responsibility”, Corporate Responsibility Magazine, [Accessed 30 May 2015] from http://www.thecro.com/content/commit-debate-shareholder-value-sustainability.

Ioannou, I, & Serafeim, G, 2014, “The Consequences of Mandatory Corporate Sustainability Reporting: Evidence from Four Countries”, Harvard Business School Research Working Paper, (11-100).

Joseph, C, 2015, “The Disadvantages of Going Green for a Corporation”, Chron, Accessed [30 May 2015] from http://smallbusiness.chron.com/disadvantages-going-green-corporation-3318.html.

Reiser, D B, 2011, “Benefit Corporations-A Sustainable Form of Organization”, Wake Forest L. Rev., 46, 591.

Willard, B, 2012, “The new sustainability advantage: seven business case benefits of a triple bottom line”, New Society Publishers.

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