Essays for “Case Study”

E-Co Shower - the Impact of Showers on Environment, Product Attributes, Concept Evaluation Results, Implications for E-Co Shower
The paper “E-Co Shower - the Impact of Showers on Environment, Product Attributes, Concept Evaluation Results, Implications for E-Co Shower" is a wonderful version of a case study on marketing. This is the study of the marketing strategy to be adopted for the marketing of E-Co Shower, a small five years old business based in New South Wales, owned by Richard West.…
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The iGeneration and the Need for Reviving the iPod Bans
The paper “The iGeneration and the Need for Reviving the iPod Bans" is a dramatic variant of a case study on marketing. ‘I-pod’ is such a product that has been designed for the convenience of technologically upgraded generations. The product is useful, accessible and of great utility. Its quality and progressive manufacturing had created various new lines in a number of stages.…
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Sony's Marketing - Creating and Sustaining Superior Performance and Competitive Advantage
The paper “Sony’s Marketing - Creating and Sustaining Superior Performance and Competitive Advantage" is an engrossing example of a case study on marketing. Sony, whose core business is the manufacturing of consumer electronics, oversees many subsidiaries and affiliates that are responsible for particular business sectors such as movies, music content, video games, and financial services.…
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Burton's Musical Jacket Looks Good, Sounds Better
The paper “Burton's Musical Jacket Looks Good, Sounds Better" is a dramatic example of a case study on marketing. Burton is a large company that deals in a multiplicity of products including audio devices, multifunctional cameras, cars, and global positioning system devices, toys, robots, gaming devices, hardware devices such as laptops and netbooks, home and kitchen devices, etc.…
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Estruck's Marketing and Product Objectives, Target Market, Point of Difference, Product Positioning, Marketing Program, Distribution
The paper “Estruck’s Marketing and Product Objectives, Target Market, Point of Difference, Product Positioning, Marketing Program, Distribution" is a forceful example of a case study on marketing. The product market focus of Efficiency Motors would rely heavily on the firm's strategic decisions in the previous periods and on the firm’s overall goal.…
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Marketing Strategy Making for Perth Yoga Work
The paper “Marketing Strategy Making for Perth Yoga Work " is a wonderful example of a case study on marketing. This is a summary of the proposed Australian Yoga works, we plan to call our business Perth Yoga works and as the name suggests, the business will be located in Perth. Yoga will be our main business service as we have noted that Perth has a shortfall in the same.…
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A Multivitamin and Minerals Company Value Min - Market Segmentation and Targeting to Get More Commercial Advantage
The paper “A Multivitamin and Minerals Company Value Min -  Market Segmentation and Targeting to Get More Commercial Advantage" is a motivating example of a case study on marketing. Value Min, a successful multivitamin and minerals company intends to introduce a w brand of its products to the market. The new brand of products is aimed to reach the affluent end of the market.…
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Important Aspects of Internet Marketing for Promoting Online Gaming Website
The paper “Important Aspects of Internet Marketing for Promoting Online Gaming Website" is an affecting example of a case study on marketing. This report presents a detailed analysis of some of the important aspects of the online gaming portal through internet marketing. This report discusses the ways a web site could improve the marketing capabilities of a company.…
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Flight Centre Australia - Customer Satisfaction, Gap Analysis, and Market Prospects
The paper “Flight Centre Australia - Customer Satisfaction, Gap Analysis, and Market Prospects" is a breathtaking variant of a case study on marketing. Customer service and customer satisfaction are some of the key elements of a company to be successful and maintain their clientele. This goes a long way in also helping the company to enhance its reputation and economic status.…
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How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps
The paper “How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps?" is a wonderful example of a literature review on marketing. Guinness is a readily defined beer product that has over the years gained a foothold in the international market. Started by Arthur Guinness in 1757, the beer brand has a history that inspires both admiration and loyalty from consumers.…
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Kangoo Agencies Travel - Entrepreneurship, Innovation, New Ventures, and Meeting Customer Needs in Ticket Booking, and Rental Services
The paper “Kangoo Agencies Travel - Entrepreneurship, Innovation, New Ventures, and Meeting Customer Needs in Ticket Booking, and Rental Services" is an inspiring example of a case study on marketing. The main goal associated with establishing the Kangoo Travel Agency is to ensure that the customer is familiar with the agency main focus being travel.…
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Internet Marketing Opportunities Available on Google Plus
The paper “Internet Marketing Opportunities Available on Google Plus" is a spectacular example of a case study on marketing.  Google Plus is a social network operated by Google that was launched in June 2011. This interactive online communication feature exhibits integration across a number of Google products including Profile and Buzz.…
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Lush Cosmetic - Creating a Successful Business and Improving Its Viability in the Market Employing Media and Modern Communication Technologies
The paper “Lush Cosmetic - Creating a Successful Business and Improving Its Viability in the Market Employing Media and Modern Communication Technologies" is a meaningful example of a case study on marketing. Lush is a cosmetic producing and marketing firm. The company’s name resulted from a competition that took place fledgling firms’ first catalog and handmade newsletter.…
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Destination Marketing Plan for Singapore
The paper “Destination Marketing Plan for Singapore" is an intriguing example of a case study on marketing. The current increase in development in the world tourism industry that has led to increased competition in the tourism industry has positioned Singapore as the most preferred world destination. This plan has been developed to put Singapore in a better position.…
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Resolving of Substantive and Emotional Conflicts in the Organizations
The paper “Resolving of Substantive and Emotional Conflicts in the Organizations" is a spectacular variant of a case study on management. Conflict can be defined as a state of persistence unresolved differences between people, groups or within an individual. The parties involved in the conflict usually have a pressing need which should be addressed and they get frustrated.…
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Sainsbury's External Environment Audit - Political, Economic, Social, Technological, Legal and Environmental Analysis
The paper “Sainsbury’s External Environment Audit - Political, Economic, Social, Technological, Legal and Environmental Analysis" is an informative example of a case study on marketing.  Sainsbury’s have rich data as regards customers’ behavior through the Nectar loyalty scheme. They combine this with listening and engaging customers, across a broad range of channels, to create real insight.…
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Correct Insurance Policy Introduced to the Partners of Veterans Association Inc - the Marketing Mix and Segmentation
The paper “Correct Insurance Policy Introduced to the Partners of Veterans Association Inc - the Marketing Mix and Segmentation" is an outstanding variant of a case study on marketing. Marketing is the process of preparation and execution of a strategy that will get goods and services to potential buyers in the market.…
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The Marketing Law in Australia - the Trade Practices Act of 1974
The paper “The Marketing Law in Australia - the Trade Practices Act of 1974" is a meaningful example of a case study on the law. It does so by examining and analyzing in detail the case of the ACCC v Waverley Woollen Mills Pty Ltd. It gives background or history of the case and determines Why the ACCC took action against Waverley Woollen Mills.…
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Marketing Theories and Its Application at Contiki Company
The paper "Marketing Theories and Its Application at Contiki Company" is a great example of a case study on marketing. Contiki Company is one of the biggest companies in Australia which have segmented their market so that they can target an age group which consists of people aged 18 to 35 years. It is attracted to this age group because of the many benefits which they offer to its market segment.…
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Virgin Blue's Marketing Strategy for a Business Class - Offering On-Time Flights and Pleasure of Traveling
The paper “Virgin Blue's Marketing Strategy for a Business Class - Offering On-Time Flights and Pleasure of Traveling" is an outstanding example of a case study on marketing. Virgin Blue airlines being in the low-cost sector eyes the leisure sector who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.…
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Integrated Marketing Communications Plan for Colgate 360
The paper “Integrated Marketing Communications Plan for Colgate 360°" is a perfect example of a case study on marketing. The main purpose of this report was to analyze Integrated Marketing and Communication strategies that could be used to market Colgate 360° toothbrush. This report has been authorized by the CEO.…
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Napster Should Change Its Marketing Mix Strategy Introducing the Digital Media
The paper “Napster Should  Change Its Marketing Mix Strategy Introducing the Digital Media" is a forceful example of a case study on marketing. The key findings of this report indicate that Napster as an Internet provider of music downloads has considerable strategic plans for service provision and the marketing mix adopted by the company id ideal and applicable for its success.…
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Coca Cola Company's Market Segments, Logistical Flows, External Environment, and Internal Factors
The paper “Coca Cola Company’s Market Segments, Logistical Flows, External Environment, and Internal Factors" is an engrossing example of a case study on marketing. A market is any platform that exists to provide an opportunity for the exchange of goods and services. Marketing provides an opportunity for stakeholders to endorse their products to customers to gain an edge over their competitors.…
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Factors of BlackBerry Smartphones' Successful Promotion
The paper “Factors of BlackBerry Smartphones' Successful Promotion" is a perfect example of a case study on marketing. Blackberry phones have revolutionalized the Smartphone technology making connections in personal lives and business a lot easier than they can be imagined. A sleek, compact and stylish all-in-one mobile solution is offered by BlackBerry.…
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Business of Wireless Services: Case of Cingular
The paper "Business of Wireless Services: Case of Cingular" is a great example of a case study on marketing. The study seeks to establish ways in which Cingular hold to manage the business of wireless services in this competitive American market. Competition has been very stiff especially due to consolidation, merging and acquisitions.…
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