Essays on Royal Brisbane and Women's Hospital Challenges Case Study

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The paper "Royal Brisbane and Women's Hospital Challenges" is a perfect example of a business case study. In the contemporary environment, people have withdrawn from supporting charity organizations. This is due to the financial crisis that has hit the world in the last five years, making governments and individuals reduce their will to donate to charity organizations. Per capita income has reduced hence, reducing the expenditure rate of both the government and individuals. One of the charity organizations facing such challenges is Royal Brisbane and Women's Hospital (RBWH) (Baker, 2010). The foundation's objective is to undertake several programs and to conduct research so as to improve the livelihood of patients and individuals without access to this facet.

The foundation is faced with the problem of getting more dollars to fund their projects. With increased differences and limitations created by the global financial crisis and inflation, people are not willing to donate a dollar to the foundation hence, RBWH is seeking ways to persuade people to donate a dollar or other charity services or products to ensure that the company progress in its functions (Bianchi & Birtwistle, 2010).

Thus, the paper is seeking to address several strategies that the foundations are going to use so that it could be able to motivate as well as encourage donors to donate what they have to the foundation. Literature Review RBWH Foundation was first established in 1985 as the charity arm of Royal Brisbane and Women's Hospital: Queensland's largest hospital (Bianchi & Birtwistle, 2012). While RBWH is part of Queensland Health, funding from the government is limited, and in order to ensure the Royal remains at the forefront of patient care and on the leading edge of new technology and treatment methods, the Foundation's role is to fill that funding gap (Devinney, 2010).

The social and cultural concept of personal connection is one of the most important elements of charity giving. The people to people connection build up respect and trust between the donors and organizations together with the recipients of the donor funds (Hillman, 2010).

References

Baker, C. (2010). Estate transmission and post mortem charitable giving in Australia (Doctoral dissertation, Faculty of Life and Social Sciences, Swinburne University of Technology).

Bianchi, C., & Birtwistle, G. (2010). Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), 353-368.

Bianchi, C., & Birtwistle, G. (2012). Consumer clothing disposal behaviour: a comparative study. International Journal of Consumer Studies, 36(3), 335-341.

Devinney, T. M. (2010). The consumer, politics and everyday life. Australasian Marketing Journal (AMJ), 18(3), 190-194.

Hillman, A. L. (2010). Expressive behavior in economics and politics. European Journal of Political Economy, 26(4), 403-418.

Moosmayer, D. C., & Fuljahn, A. (2010). Consumer perceptions of cause related marketing campaigns. Journal of Consumer Marketing, 27(6), 543-549.

Pentecost, R., & Andrews, L. (2010). Differences between students and non‐students' willingness to donate to a charitable organisation. International Journal of Nonprofit and Voluntary Sector Marketing, 15(2), 122-136.

Polonsky, M. J., Renzaho, A. M., & Brijnath, B. (2010). Integrating socio-cultural paradigms in nonprofit marketing—the case of blood donation among African communities in Australia. International review on public and nonprofit marketing, 7(2), 101-112.

Wiepking, P. (2010). Democrats support international relief and the upper class donates to art? How opportunity, incentives and confidence affect donations to different types of charitable organizations. Social Science Research, 39(6), 1073-1087.

Wiepking, P., Madden, K., & McDonald, K. (2010). Leaving a legacy: Bequest giving in Australia. Australasian Marketing Journal (AMJ), 18(1), 15-22.

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